Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

As marketers, we often need to wear many hats to get results from our marketing efforts. One of the many things we do is stay up-to-date with trends. When it comes to building celebrity brands, what at the trends in the marketing space, what’s working and what’s not? Listen to the conversation as Lanie Shalek, the Director of Growth Marketing at Jobi Capital, discusses trends in building celebrity brands. Show Notes

Connect With: 

• Lanie Shalek: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Celebrity and brand partnerships can be an expensive slippery slope, especially if there's no product-celebrity fit. How do you identify products for the right celebrity? What should your go-to-market strategy be in a saturated market? Who better to learn these things from than someone who has been finding the proper product categories, matching them to the right celebrities, and funding the go-to-market? Listen to the conversation as Lanie Shalek, the Director of Growth Marketing at Jobi Capital, discusses building celebrity brands. Show Notes

Connect With: 

• Lanie Shalek: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Early-stage companies must be able to communicate. What is the thing you want people to know about you? If they can get to know one thing about you, what's that thing? You need to be able to articulate that as leadership; otherwise, if you can't, how is your sales team going to do it? Listen to Brendan Dell, Messaging Expert and Tech Executive, as he discusses diversifying Expedia in crowded skies. Show Notes

Connect With: 

• Brendan Dell: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The biggest mistake people make with messaging is a lack of clarity. But to get clarity, everybody needs to be aligned, sales, marketing, board members, and investors, on where exactly you're going to win and how you're different. Want to know more about this immutable framework of high-impact messaging that works? Listen to Brendan Dell, Messaging Expert and Tech Executive, as he discusses the 12 immutable laws of high-impact messaging. Show Notes

Connect With: 

• Brendan Dell: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The CMO role is constantly under pressure, with many lasting less than two years. How can marketers turn this situation around? As a CMO, you also have to partner with different agencies; how do you drive alignment rather than competition? What is the future of marketing, and how do you future-proof your career? Learn about these and more from a former CMO at Ancestry, eBay, and Farmers Insurance. Listen to Mike Linton, former CMO of Ancestry, as he discusses why the best marketers CMO'ed eBay. Show Notes

Connect With: 

• Mike Linton: LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing is not a democracy. Do not let the C-suite vote on marketing decisions because they'll overvote and change the story faster than a consumer can absorb, and you'll still be responsible. But how do you negotiate for and retain your decision right? If you want to learn about corporate marketing, how to keep your job, how to do a good job, and how to fail, this episode is for you. Listen to Mike Linton, former CMO of Ancestry, as he discusses rationalizing Best Buy's Geek Squad. Show Notes

Connect With: 

• Mike Linton: LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sports sponsorship can be a great way to build and establish your brand in the community, but if done traditionally, it can become a revenue consumer with little to show. State Forty Eight is one of the few emerging fashion brands that have leveraged sports sponsorships to good effect and picked up lessons along the way. Listen to the conversation as Mike Spangenberg, the CEO & Co-Founder of State Forty Eight discusses how sports collaborations build fashion brands. Show Notes

Connect With: 

• Mike Spangenberg: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There's so much competition in business today, but if you're authentic and people see that you're not in for a money grab, people gravitate toward your brand. That's how State Forty Eight has been leveraging its genuine love for Arizona to build a multi-million dollars fashion brand. It's a story you don't want to miss. Listen to the conversation as Mike Spangenberg, the CEO & Co-Founder of State Forty Eight, discusses how leveraging Arizona Pride has helped his clothing brand startup to early success. Show Notes

Connect With: 

• Mike Spangenberg: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

So many fantastic new products are coming into the CPG space, and many more categories, such as organic and natural ingredients in beverage drinks, are here to stay. One thing that is common among these outstanding brands is innovation. Fiji Water is one of the innovative brands in the CPG space everyone loves. What are their ingredients for success? Listen to the conversation as James Tonkin, the Founder and President Emeritus of Healthy Brand Builders, discusses why the world loves water from Fiji. Show Notes

Connect With: 

• James Tonkin: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The CPG space is super competitive, with minimal differentiation between brands, but that slight difference is often a game changer. Earning that brand and product differentiation starts with creating a functional product backed by excellent distribution. Assuming you've nailed down a functional product, how do you bring it to the mainstream in a highly competitive market as Zico Coconut Water did? Listen to the conversation as James Tonkin, the Founder and President Emeritus of Healthy Brand Builders discusses bringing Zico Coconut Water mainstream. Show Notes

Connect With: 

• James Tonkin: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.