Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Sexy Hair secured the rights to a likeness of Marilyn Monroe for a two-year campaign to be the face of the Sexy Hair brand. What was the thinking behind such a bold move? And what brand and retail value did the Marilyn Monroe moments generate? Listen to David Fischette, CEO of Go West Creative, as he shares the inside story behind the successful recreation of Marilyn moments for Sexy Hair. Show Notes

Connect With: 

• David Fischette: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to build a global brand? Being global doesn't happen until you build upon your local successes. You need all stakeholders' attention, time, and commitment to flesh out your area of differentiation and then build on it with a clear brand-building strategy. Need more details? Listen to Jeremiah Glodoveza, Senior Vice President, Marketing and Communications of Nium, discussing how they built a global brand from scratch. Show Notes

Connect With: 

• Jeremiah Glodoveza: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When it comes to sports sponsorship, everybody in marketing has a take on it. There have been successes, wasted money, and everything in between. How have some brand marketers found success in sports sponsorship? Listen to Jeremiah Glodoveza, Senior Vice President, Marketing and Communications of Nium, discussing the ins and outs of international sports marketing. Show Notes

Connect With: 

• Jeremiah Glodoveza: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you an early-stage company preparing to go to market, or a brand already in the marketplace but struggling to find the right marketing mix, balancing performance marketing and brand building, finding a CPA model that works, and more? Listen to Brad Simmons, Former CMO of Figure, discussing brand building, blended marketing, and marketing mistakes to avoid. Show Notes

Connect With: 

• Brad Simmons: LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a competitive industry with little to no product differentiation, how do you take a new brand to the market and be successful? SoFi and Figure are excellent examples from the fintech space. Want to get insider info about how they pulled it off in such a short time? Listen to Brad Simmons, Former CMO of Figure, discussing the epic rise of the SoFi brand. Show Notes

Connect With: 

• Brad Simmons: LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketers are already spending a lot on producing, publishing, and distributing content. What would their marketing outcomes look like if they had to invest in film production rather than product placements? With the rising cost of Superbowl and Tv ads, how can marketers leverage both cost-effectively? Listen to Erick Dickens, Co-founder, and CEO of Kadenwood, as he discusses the King Hawaiian feature film starring Mark Hamill and lessons learned. Show Notes

Connect With: 

• Erick Dickens: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There's no question that celebrity-backed brands have the edge over competitors. However, getting a celebrity to back your brand as a small business is no easy feat. Why do stars endorse brands, and what impact can you expect from that partnership? Listen to Erick Dickens, Co-founder, and CEO of Kadenwood, as he discusses how PGA star Rickie Fowler impacted their brand. Show Notes

Connect With: 

• Erick Dickens: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Like the Patagonia brand, there are many brands doing brand marketing right. But like Rivian, some brands hurt their products through poor brand marketing. What are the odds that your company is doing brand marketing correctly? Which brands can you model? Listen to Alex Chrisman, Creative Director at Alta Co, discussing why Patagonia and others are models for doing brand marketing well. Show Notes

Connect With: 

• Alex Chrisman: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wine is a tough category with crazy competition, and differentiation is a struggle because there are similar grapes and winemakers and similar tastes. Yet some wine brands are more valuable than others. Why is brand value crucial to the wine industry? Listen to Alex Chrisman, Creative Director at Alta Co, discussing why brand value is the wine industry's juicy topic. Show Notes

Connect With: 

• Alex Chrisman: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When people talk about brands, they mean 1000 different things. But what is a brand, and why do marketers struggle with brand marketing? How is Patagonia doing it that is making them stand out in the marketplace? To know more about these, listen to Alex Chrisman, Creative Director at Alta Co, as he discusses why marketers don't understand brand marketing. Show Notes

Connect With: 

• Alex Chrisman: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.