Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

eBay is a classic example of how to build a brand and how to ruin it. It exemplifies that you need to become a well-rounded business person to transition from being a good marketer to a great marketer. You have to be able to think about talent, competition, differentiation, focus, and some of the basic finance and how they align and impact your work as a marketer. Want to find out more? Listen to Benjamin Shapiro, Founder & CEO of I Hear Everything, as he unpacks the rise and dip of the eBay brand and lessons for marketers. Show Notes

Connect With: 

• Benjamin Shapiro: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What comes to mind when you hear the brand name NFL? It's become such a powerful brand in the U.S. through exceptional marketing, and your company can learn from it. For example, the power of alignment: where everyone on the team is saying and doing the same things. Want to know more? Listen to Benjamin Shapiro, Founder & CEO of I Hear Everything, and Scott Harkey, the Founder of Harkey Group, as they peel off the layers of the NFL and dissect what makes it such an exceptional brand. Show Notes

Connect With: 

• Benjamin Shapiro: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You've heard a lot about Netflix. You've heard a lot about advertising channels, but have you heard about these in-game ads? They're everywhere, but many media buyers miss the boat on potential mobile app gaming advertising opportunities. At the same time, other brands do things successfully in this space. What's in the world of in-game advertising, and how is Zynga helping brands take advantage? Find out more in this conversation as Gabrielle Heyman, the Global Head of Brand Partnerships at Zynga, discusses how Zynga is changing the ad world and how to leverage mobile games app advertising. Show Notes

Connect With: 

• Gabrielle Heyman: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gaming is a stress-free zone where gamers are more receptive to ad messages and convert at a high level. Top brands like Maybelline are taking advantage, but many stereotypes are putting off so many brands. For one, there are more female than male mobile game players. Many mobile game players do not consider themselves gamers, so many brands miss the chance to add in-game ads to their media buying mix. Zynga is changing that narrative and opening up the space. Find out more in this conversation as Gabrielle Heyman, the Global Head of Brand Partnerships at Zynga, discusses how Zynga is defeating gamer stereotypes. Show Notes

Connect With: 

• Gabrielle Heyman: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you considering adding PR to your marketing mix but unsure what to expect and how to choose the right PR partner? Today's guest offers insights and shares how Hulu used PR as a launchpad for their original shows. Want to find out more? Listen to Nicole Rodrigues, the CEO, and Founder of NRPR Group, as she discusses leveraging PR and why and how Hulu launched original shows. Show Notes

Connect With:

• Nicole Rodrigues: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you're a mid-size company or a startup, and PR is not part of your marketing mix, you're sacrificing the future credibility of your company. The best part is PR isn't go-big or go-home as some will make you think. Want to find out more and how Yahoo leveraged it? Listen to Nicole Rodrigues, the CEO and Founder of NRPR Group, as she discusses the secrets behind Yahoo's first mommy blogger campaign and the power of PR. Show Notes

Connect With:

• Nicole Rodrigues: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's business environment demands more from businesses. It's not enough to make a great product or offer excellent service. Your business needs to become a force for good, whether it is volunteering, beach cleanups or offering scholarships to underrepresented community members. Using your business to make an impact is good for business, the soul, and the community. Find out more as Seth Streeter, Founder & Chief Impact Officer, discusses using your business as a force for good. Show Notes

Connect With:

• Seth Streeter: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you in a boring industry like financial services, where everyone is doing and saying the same things with little to no differentiation? How do you sail out of such a sea of sameness? Here's a clue: track down your customer's most challenging pain point. There's more. Listen to Seth Streeter, Founder & Chief Impact Officer, as he discusses how he differentiated his financial services business and grew it to $5 billion in asset value. Show Notes

Connect With:

• Seth Streeter: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Developing the goalie mentality can be beneficial for CPG brand success. Goalies need to remain focused on the task at hand and to think strategically about their goals. The same applies to CPG brands. Listen to Brad Charron, CEO of Aloha, about applying the "Goalie Mentality" to CPG brand success. Show Notes

Connect With:

• Brad Charron: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it take to re-found a brand and still be competitive? If you're a CPG marketer, you know the competition is brutal, from the operations side to distribution and shelf space. As a smaller CPG, there's only one way to stand out and run a sustainable business: profit and purpose. Want to find out how ALOHA is doing it? Listen to Brad Charron, CEO of ALOHA, as he discusses how he and his team have rebuilt ALOHA into a profitable enterprise. Show Notes

Connect With:

• Brad Charron: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.