Today I am joined by Ashlyn Walters + Julie Pederson! In this episode, we talk about how they started their business, why they decided to rebrand + how they came to that decision, and so much more! You all are going to love Julie and Ashlyn!

Ashlyn and Julie are the mother-daughter duo behind Southern Hospitality Company, a lifestyle brand they founded in 2016. What began as a small Etsy shop with a $100 investment has blossomed into a thriving business rooted in creativity, faith, and a passion for celebrating life. Through custom designs, event décor, and thoughtful gifting, they’ve built a brand that fosters connection and inspires others to embrace every moment. After overcoming challenges like the pandemic and shifting social media algorithms, Ashlyn and Julie are now expanding their brand to include food, travel, home décor, and more. Their mission? To create a space where everyone feels welcome and part of the family, all while continuing to share the love, joy, and resilience that defines their journey.

Southern Hospitality Company Gift Shop

Southern Hospitality Company Lifestyle Website

Southern Hospitality Instagram

Lyla's Legacy