In this week’s flagship episode, Brett revisits a core theme from episode 118—your collecting North Star—and why now is the perfect time to reconnect with it. With The National around the corner, the noise is louder than ever. It's easy to get caught chasing hype, but building a collection that means something starts with remembering what matters most.

Brett reflects on the lessons he's learned while finishing his upcoming book, Collecting for Keeps: Finding Meaning In A Hobby Built On Hype, and how that process forced him to redefine his purpose as a collector. He shares how his North Star is rooted in Indianapolis, why it keeps him from chasing impulse buys, and how collectors can use this same mindset to avoid regret and collect with confidence.

Whether you’re walking the floor at The National or watching from a distance, this is your reminder to collect for keeps, not for clout.

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