Ready to challenge everything you thought you knew about relationships, masculinity, and the modern dating world? In this episode of OBSESSED, host Julie Riga and co-host Megan Douglas welcome Rich Cooper—entrepreneur, bestselling author of The Unplugged Alpha, and the unapologetic voice behind the viral “Entrepreneurs in Cars” YouTube channel.

What You’ll Hear in This Episode:

• The Truth About Red Flags: Rich shares his personal journey through marriage, divorce, and the lessons that drove him to help men avoid toxic relationships—and why making better choices is an underrated skill.
• Beta vs. Alpha: What’s the Difference? Discover why Rich believes today’s men are softer than previous generations, why being a people-pleaser won’t help you win hearts—or wars—and how ‘beta male’ culture emerged from societal shifts, Hollywood, and even school curriculums.
• Can ‘Alpha Camps’ Really Change You? Are weekend bootcamps for men truly transformative, or just another temporary fix? Rich and the team debate whether you can learn masculinity by shouting “I am a man” across a football field.
• Boss Girls, Masculinity & Modern Dating: Why do successful, independent women struggle to find love? Rich unpacks the truth about the “boss girl” narrative, why high-value men seek peace instead of power struggles, and what really attracts ambitious partners.
• Green Flags and Red Flags in Dating: Want to spot a high-value partner? Rich explains the traits to look for—and the warning signs everyone should avoid. Plus, find out why women are sometimes attracted to “bad boys,” and why hybristophilia is a real (and wild) phenomenon.
• A New Perspective on Relationships: From motorcycles as therapy, to teaching your kids the power of competition, to why men and women price themselves “out of the market,” this episode is full of bold, unconventional wisdom.
• Pop Culture Deep Dive: Hear the crew discuss how TV, movies, and music—from gentle superheroes to “trophy culture”—have changed the way we view men, women, and relationships.

Connect with Rich Cooper:

• Website: RichCooper.ca

Join the Conversation:

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🔥 Are you ready to become the best version of yourself? Tune into Obsessed with Humans on the Verge of Change — the life-changing podcast that explores healing, purpose, empowerment, and bold transformation. Each episode is designed to help you level up with real tools, real stories, and real conversations that matter.

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✨ What We're Obsessed With

We are OBSESSED with humans who are ready to break through fear, trauma, and limiting beliefs. Hosted by thought leaders and transformational experts Julie Lokun, Tia Morell, and Mika Altidor, this show is a vibrant community for dreamers, doers, and those craving deeper meaning.

🧠 From mindful nutrition and confidence building to trauma healing and vibrational energy, we bring you high-level discussions and guest interviews that empower your personal evolution.

🎤 Featuring World-Class Guests & Experts

You’ll hear from inspirational thought leaders and bestselling authors, including:

• Dr. Laura Berman – Relationship expert from the Oprah Winfrey Network (OWN)
• Gary Vaynerchuk – Marketing mogul and motivational powerhouse
• David Meltzer – Entrepreneur and author of Connected to Goodness
• Evan Carmichael – Top YouTube strategist and purpose-driven coach
• Michael Losier – Author of The Law of Attraction, Oprah Radio Host
• Dr. Sherrie Campbell – Psychologist and author of But It's Your Family

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