Kurt and Kristen share insights on the evolution of political polling, the critical role of voter enthusiasm, and how trust influences consumer and voter behavior. They introduce the concept of 'Liberty Spenders,' uncovering a $5 trillion market opportunity for conservative brands, and reveal strategies for effectively connecting with values-driven consumers.

The conversation also highlights the intersection of faith, leadership, and perseverance, showcasing how business can shape both culture and politics while offering valuable lessons in personal and professional growth.

To learn more about Liberty Spenders click here.