In this episode, Ina discusses the multifaceted nature of success in the pet photography business. She shares her personal journey from a stable government job to pursuing her passion and going into her pet photography business full-time, emphasising the importance of defining success on one's own terms. The conversation highlights the need for clarity in business goals, client relationships, and work-life balance, encouraging listeners to create a vision that aligns with their values and aspirations.

Takeaways

• Success looks different for everyone.
• It's important to define what full-time means for you.
• My journey to pet photography was sparked by personal loss.
• Transitioning to full-time photography requires careful planning.
• I invested in a business coach to set up my photography business.
• Burnout can occur when juggling multiple responsibilities.
• Success is not just about income; it's about freedom and fulfillment.
• Defining your ideal week can help clarify your goals.
• You should set your own targets for revenue and sessions.
• Don't chase someone else's version of success; create your own.

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Follow me on Instagram ⁠@inaj.thepetphotoceo⁠

⁠Mentoring and Coaching for Pet Photographers⁠

Email: [email protected]