Why don’t ppl want to change?   I hear this question a lot.  

The assumption behind the question is clear: the impediments to change exist within people. But there's often friction in the context....situations that counter-motivate change.  I find it more useful to ask: "How to reduce the friction for people to change?"

I'll talk about some of the sources of friction, and what you can do about them, in this episode.

For more on the adoption of antiseptic practices (ad other really interesting ideas about change, see Slow Ideas, by Atul Gawande. 

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7 Rules for Positive Productive Change is available on Barnes and Noble, Amazon, or from the publisher.