French fries and pesto? Mango and sticky rice? Ice cream and olive oil?! Real ones know when it comes to surprisingly perfect food combos, nothing tops chocolate and peanut butter (or is it peanut butter and chocolate?) - best showcased by America’s top selling candy… Reese’s Peanut Butter Cups. That distinct blend of milk chocolate and salty peanut butter was the result of a (happy) factory accident and a down-on-his-luck frog salesman (true story). HB Reese had 14 mouths to feed but beat the odds to become a real life Willy Wonka, inventing the #1 most popular Halloween candy in America (sorry, Skittles). Find out the psychological reason why our brains crave contrasting sensations, how leaning into your mistakes is the sweetest indulgence of all, and why Reese’s Peanut Butter Cups is the best idea yet. 

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