David Rust is the founder and CEO of Sagra, an agro-tourism company that works with farms across the country. He believes that a trip to a regenerative farm can be a revelation for people, inspiring them to shift the way they shop, eat, and see the environment. 

David and show host Neal discuss the path that led to founding Sagra, including David’s time at Lyft during its meteoric rise. They also touch on David’s upbringing and his family’s experience with farms in Europe, where agro-tourism is common. And they dissect the Sagra business model, which is all about bringing people and farms together to promote a public appreciation for regenerative agriculture and support the farms themselves. For information about the company and the experiences they offer, visit sagrafarms.com.

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This podcast isn’t just about ideas—it’s about action. From these conversations, two organizations have emerged to bring regenerative real estate to life:

Latitude Regenerative Real Estate is the world’s first regenerative-focused real estate brokerage, dedicated to aligning values-driven buyers and sellers. With a strong presence in the Pacific Northwest and Great Lakes regions, Latitude also supports purpose-driven developments across North America through strategic marketing and branding services. If you're looking to buy, sell, or amplify a regenerative project, Latitude is your trusted partner.

Hamlet Capital is an investment and development firm committed to building resilient communities rooted in working farms. If you’re developing an agrihood or conservation community, we’d love to hear from you. Together, we can turn visionary ideas into thriving, place-based investments.