Leadership Next

Reid Hoffman Co-Wrote a Book with A.I.


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Reid Hoffman might be best known as the cofounder of LinkedIn. He’s also a partner at the VC firm Greylock and was an early investor in OpenAI, the company that developed ChatGPT. He's been investing in and writing about A.I. for several years, and recently he put the technology's capabilities to the test. In March 2023, he released his book Impromptu: Amplifying Our Humanity With A.I. , co-written by GPT-4.

In this episode of Leadership Next, Hoffman joins hosts Alan Murray and Michal Lev-Ram to discuss what it was like to write a book using generative A.I. Hoffman also discusses how he thinks A.I. will change the job market, and why all of us might soon have a "co-pilot" to help us do our jobs. He also has some thoughts on how both tech and non-tech CEOs can talk about A.I. with their employees. Finally, Hoffman shares his perspective on the creative opportunities for A.I., and what its limitations are.

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