Reimagining Healthcare

Will Egan is the Chief Strategy Officer at Ausmed. Ausmed is an online, continuous professional development (CPD) platform, designed for a modern healthcare workforce to complete and comply with mandatory CPD requirements as well as other learnings. In this episode, Will walks through planning, learning and documenting CPD — and how this makes meeting Ahpra and other peak body audit requirements easy.

He explains the Theory of Planned Behaviour and how that relates to an innovative approach Ausmed has built, which supports behavioural change and effectiveness in learning through reflection. He also discusses how Ausmed can manage team learnings online and how they’re reimagining ongoing professional development for modern healthcare and telehealthcare providers.

 

Key takeaways:

1. Ausmed started about 33 years ago in 1987 as a publishing house, publishing textbooks primarily for nursing midwifery. By early 2000 they started building their first ebooks, and by the late 2000s started creating multimedia content. They now run 250–300 training events per year and create 350–400 resources a year across video, audio and the written form.
2. In any given month 250,000 people will use an Ausmed service, the vast majority of which are in Australia. 40% of the Ahpra registered workforce use Ausmed's portfolio to manage and report their CPD and to discover education.
3. Ausmed has a focus on delivering high-quality CPD. It’s reliable, accurate, reviewed regularly and if it's out of date it's unpublished so practitioners don't spend time learning the wrong thing.
4. All of Ausmed's software to maintain a CPD portfolio is free to use. For organisations, there's a product called ‘Ausmed for Teams’, which does all of the CPD elements and also supports the training requirements that a learning management system might normally meet around mandatory training and training against regulation frameworks.
5. The Theory of Planned Behaviour says that for any action to occur somebody needs to form an intention to change. With the internet, it's difficult as an education provider to measure whether a change in behaviour has occurred as a result of education. Most education providers can't ever measure the impact of their learning on practice, but what they can measure is whether someone forms an intention to change practice.
6. In the Theory of Planned Behaviour, three things are necessary for the emergence of the intention to change practice: (1) the perception of control; (2) whether they can make that change; and (3) they need to see social proof that other people believe this is a positive thing.
7. CPD can still be claimed as education, but it's about doing learning that improves practice. Ausmed is not built to be an easy way to tick the box, it's built to be the throughway to effectively get the outcome of education leading to change in practice.

 

Resources and links:

• https://www.ausmed.com.au/

 

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

This episode is based on the Digital Health Service Delivery presentation, which was a live webinar to over 950 healthcare practitioners around Australia on the 24th of March, 2020. Yianni Serpanos is the host of this podcast and the founder of both the digital health practice management software Coreplus, and the digital health innovation community, HealthTechX.

Yianni is committed to helping support the healthcare industry to reimagine healthcare using modernisation systems contained within digital health. In this presentation, he explains what digital health and telehealth are and how to use them to improve your patient experience. He discusses how to bring mindset, technology, and culture together to design digital healthcare experiences, as well as the key things to immediately implement within your healthcare practice so you can navigate the COVID-19 era and beyond.

 

Key takeaways:

1. Coreplus was founded over a decade ago to look at the digital health vision from the beginning, to find a way to bring digital health into modern healthcare and modernise the way that healthcare is delivered.
2. Right now, social distancing and staying home is part of your client’s life. Asking the question, 'How does your healthcare service fit into the lives, the schedules, the goals and the aspirations of your clients?' helps nail down how to respond to that.
3. With telehealth you're no longer constrained to a physical location, you can now market your services Australia-wide, which opens practitioners up for bigger potential client opportunities.
4. Ideally, have a telehealth capability that is integrated into your workflows. Otherwise, you may run the risk of moving data manually between one system and the other which opens up clinical and privacy risks.
5. Thinking about your practice as a ‘virtual health practice’ is a good mindset to have going forward so that you're surrounding yourself with other connected parties. When things return to normal, you will have incorporated it into your culture so you can in part continue in that way.
6. There are some systems out there that allow you to register yourself onto a digital healthcare network. That will allow you to electronically have your profile promoted as a healthcare provider to other healthcare providers at different points of care so that your profile is made available to every other digital healthcare practice in Australia.
7. At the end of the day, you're not just servicing your clients in this time of need and responding to COVID-19, you're actually enhancing your business model going forward and developing your referral lines to your virtual and real-world practice. Don't dwell on where we're currently at, focus on getting momentum forward around the solution, and leave the past behind us as we move forward.

 

Resources and links:

• https://coreplus.com.au/
• https://healthtechx.com.au/
• Blogs

 

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Steve Telburn — the Managing Director of Secret Sauce IP Ventures — is an accomplished tech entrepreneur, having started up and assisted multiple early-stage companies as a CEO through to successful exits. After studying life sciences at university, he worked in the IT department of Telstra where he was responsible for connecting the Telstra team with the Peter MacCallum Cancer Centre, thus facilitating advances in cancer detection. Steve is a technology executive with a genuine desire to help navigate the challenges of commercialising and launching healthtech start-ups.

In this episode, Steve and Yianni discuss innovation opportunities within the healthcare industry and some key things to keep in mind to ensure that a start-up idea is validated and investor-ready. They also consider key drivers impacting the future of healthcare, how innovation can be resourced creatively within the sector and four useful perspectives to look for in any founder set.

 

Key takeaways:

1. People within a research environment may intellectually see an issue that needs to be solved, but the problem may be different in the industry. The ideal founder set is a mix of people who have come out of a particular industry with direct experience, combined with people who have been down the start-up track before and who know the process.
2. It's common for start-ups to become fixated on solving a particular problem in a particular way and miss the broader opportunity to develop a solution that the customer would love.
3. The investor is always asking, “How do we get confidence that this problem actually matters, that people will buy it, that this is the right team to deliver it, and that this business can scale?”
4. Investors want to see the big blue sky platform opportunity across industries. But start-ups need to prove that their solution works and is focused. The risk with big platform opportunities is that you get distracted trying to be all things to all people.
5. Hold off from building anything before answering the questions: “Does this solution work? Does the problem matter outside of the lab and in the industry? Will somebody pay for it? What is the value that's being created and how does that translate in terms of pricing?”
6. One of the current key difficulties in health is around data and trust. Do consumers trust the government with their data and how do we resolve that? The enhanced availability of data could open up improvements to healthcare.

 

Resources and links:

• https://www.linkedin.com/in/steve-telburn/
• https://www.secretsauce.com.au/

 

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Megan Walker is the Director of Market Savvy, an agency of allied healthcare marketing specialists and health promoters. She holds three degrees, a masters in business marketing, and is a veteran ethical marketer with over 25 years experience in the healthcare industry. Thirteen years ago she started her own agency, and she now works with a variety of different healthcare organisations across Australia and New Zealand.

In this episode, Megan unpacks the differences between everyday general marketing and healthcare marketing, the relationship of tech tools and their pros and cons, shaking up the imposter syndrome, and why we shouldn't try and be all things to all people. She believes the demand for allied healthcare in Australia is abundant and is passionate about teaching healthcare practitioners to market more efficiently and genuinely.

 

Key takeaways:

1. Most marketing is very sales and finance-focused, which drives a certain set of behaviours. If everything is looked at through the lens of how to make money, it can lead to marketing content that can look unscrupulous.
2. Healthcare has to centred around the patient or the client. So, instead of looking through the lens of sales and sales targets, we should instead be looking through the lens of people and people's needs.
3. Anything that connects you with your target audiences in meaningful ways is marketing.
4. Healthcare is not about dealing with numbers, it’s about dealing with people and their lives. Marketing needs to be aligned with this, and to treat potential patients carefully, sensitively and with empathy.
5. You don’t have to do a lot of different styles of marketing, you just have to find one that aligns with you.
6. The customer journey starts before the clinical services are provided. If you have a clear sense of what path your future client is taking to get to you, you can have quality control in place to cater for those different journeys.
7. Marketing doesn't have to be confusing, it has to be genuine and practical. When you're doing it properly and you've set up an effective marketing system, it only needs to take one to two hours a week.

 

Resources and links:

• Market Savvy
• https://www.linkedin.com/in/meganwalkermarketsavvy/
• “Start with why”, TED Talk by Simon Sinek.

 

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Tony Simmons is the Founder and Director of Mktplace Ventures, a start-up and scale-up business advisory and community of investors. With a background in law and a fascination for the seed-stage of business, Tony uses his business-based perspective on intellectual property and technology to help fledgling companies build the strong foundations needed to become players in their markets.

In this episode, Tony shares his views on three things he looks for in founders and their start-ups, and how that increases the chances of success or lowers the chance of failure. Breaking down what a start-up is versus scaling-up, and how that applies to innovating within the healthcare sector, Tony's lived experience as a business builder and value creator shine through in this discussion!

 

Key takeaways:

1. The number one indicator of success in a start-up is the art of storytelling — the art of the why. Those who have a why and can clearly articulate it will be able to bring people along on their journey.
2. Being engaged with other contemporaries in your field gives you great exposure to the new things coming onto the market, what might represent best practice, what you're doing right and what could be improved.
3. Consumers want a good feeling about the choices they've made. People will generally opt for an outcome that's more efficient and that makes them feel better along the way.
4. Moving from start-up to scale-up is about learning business disciplines and organisational skills that enable you to put money in and multiply it out.
5. Founders often become redundant very quickly. The more successful a business is, the quicker a founder can find themselves in a position where they don't have the right skills. The skills that are needed to grow a company may not be the skills that are needed by a founder.
6. 80% of every single business is the same, 20% is the technical magic that makes the business different. Mktplace Ventures is about making sure the fundamentals of a business are rock solid so that the business can focus on developing that 20%.

 

Resources and links:

• Mktplace Ventures
• https://www.linkedin.com/in/tony-simmons/

 

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Dr Huu Kim Le is an Australian child analyst and psychiatrist, specialising in video game addiction. Based in South Australia, Kim can reach young and remote Australians across Australia thanks to telepsychiatry. Growing up as a gamer himself, he’s combined the two loves in his life — video games and medicine — and is an expert in the rapidly growing field of gaming addiction.

In today’s episode, he discusses types of gaming disorders, insights into the type of gamer who is at risk, how gaming designers appeal to the types of personality traits that we each possess, how they use financial incentives to maximise gaming promotion and participation, and the potential inherent issues that can negatively impact children who are susceptible to addiction.

 

Key takeaways:

1. In China, the government is imposing a curfew for children after 10 pm and restricting the number of hours they're allowed to play games.
2. Richard Bartle, the first virtual world game designer came up with the 'Bartle Player Types': The Killer, The Achiever, the Socialiser, and the Explorer.
3. Research from Singapore suggests that there is a relationship between social competence, anxiety, depression and video gaming time.
4. According to the Interactive Games and Entertainment Association in Australia, female players are just as likely as their male counterparts to be playing video games.
5. Girls are having more problems with their internet usage, even though boys are playing more video games, with the rise of social media addiction.
6. Telehealth is a powerful medium to overcome physical barriers and limitations. It allows people across Australia to get access to help who otherwise wouldn't be able to receive help.

 

Resources and links:

• https://cgiclinic.com/
• LinkedIn - Dr Huu Kim Le
• Game Quitters Website
• Call To Mind - Supporting people to find the right mental health solution for them, anytime, anywhere.

 

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Catharine Nixon and Kayci Scaggs are the co-founders of the Vitamin C Blog. With a combined background of healthcare and marketing, Catharine and Kayci have created an online platform focused on facilitating connections between health industry experts and consumers seeking simplified and seamless healthcare support and content.

Through twenty-five years working as a registered nurse in public, private and corporate spaces, Catharine wanted to help consumers be more successful in their health journeys. Teaming up with Kayci, who has a marketing background and a passion for helping people improve their lifestyle choices, the Vitamin C Blog was born. The Vitamin C Blog is a growing platform with a goal to span across industries, connect consumers directly to top healthcare professionals and eventually become a driving force in tackling the rise of chronic illness.

Acknowledging the ‘white coat syndrome’, Catharine and Kayci are passionate about empowering people to take control of their health journey through making information easily available, relatable and accessible. They discuss their road map for 2020, upcoming events, direct engagement programs and the ‘Experts Corner’, a place where consumers can connect with personally vetted healthcare practitioners with a click of a button.

 

Key takeaways:

1. Gut health is integral to many aspects of your health, and your gut’s survival is based on what you put in your mouth.
2. People may have the same type of goal, but the journey to get there is going to be very different. Direct engagement programs can be tailored to work with the individual.
3. There’s a stigma around food that’s good for you not tasting good, and this needs to be addressed and changed.
4. It’s easy for health information to be inaccessible and incomprehensible to the average consumer. But health information can be inspiring, interesting and empowering!
5. Chronic illness is a growing problem in Australia that needs to be addressed. Modern medicine, although amazing, isn’t enough to tackle this problem.

 

Resources and links:

• https://vitamincblog.com/

 

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

When Robert experienced a medical care failure in his own family, it inspired him to co-found Cogniom. The name is a combination of ‘cognition’ and ‘axiom’, and its purpose is to find truth in data for use in the medical field.

Originally envisioned as a consumer service, Robert realised that just because something could be done, doesn’t mean people would necessarily want it. Five pivots later, and Cogniom has found traction.

Robert lives by the mantra ‘always be testing product-market fit’, and he shares some great tips to do that cheaply and easily. As an example, when Steve Jobs famously launched the iPhone, it wasn’t 100% ready and had to be demoed with precision in front of a live audience. Learning how to invest in products as experiments is vital to running a successful start-up.

Cogniom’s TANDM Suite is allowing hospitals and healthcare providers to run their own experiments and find tangible improvements, beyond the allure of tech for the sake of tech.

 

Key takeaways:

1. Always be testing what you think the value of your product or service is, against how your customer is using it.
2. Do the work and step into others' shoes when you’re trying to understand their situation.
3. Cogniom learned to start with a real-world situation then use technology to improve it, rather than invent a technology before defining the problem.
4. Healthcare providers should learn to accept and embrace small, consistent changes.
5. Tech is too often sold as a product to healthcare customers, rather than co-developed with them.

 

Resources and links:

• https://www.figma.com/
• https://curiosity.com/topics/how-did-steve-jobs-fake-the-first-iphone-curiosity/
• https://www.cogniom.com/robert-buehrig/
• https://www.cogniom.com/our-journey/

 

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Renee McDonald is an online clinical counsellor and psychotherapist, an accredited clinical supervisor, an academic educator, a coach, a speaker, an author and the Founder of Australian Online Therapy Training (AOTT).

This episode examines online therapy, from its fundamentals to the techniques and opportunities used to reimagine healthcare using this approach. Renee discusses how this extends to modern healthcare practice and the relationships with patients, their activated care networks and even supervisor and peer-to-peer communities around the therapist.

With fifty per cent of her client sessions now taking place online, Renee believes that the growing global demand for online therapy has the potential to become a useful export for Australia, given the quality of Australian healthcare practitioners. She discusses the different levels of training provided by AOTT, and how she wants to help Australian therapists reconnect with Australian clients.

 

Key takeaways:

1. There is a global demand for online therapy. Internet access is universal and available to people all over the world.
2. American practitioners can counsel Australian clients, but Australian practitioners can’t work with American clients, so Australian online therapists are losing potential business to the U.S. There’s essentially a ‘non-free trade agreement’.
3. Online therapy could be a useful export for Australia, given the quality of Australian healthcare practitioners.
4. Through trial and error, it was found that certain real-life scenarios needed to be played out in the virtual space, i.e. emulating a virtual waiting room and having the practitioner in charge of activating and closing the session.
5. There is more capacity in the virtual space to work with disabled people, because of the lack of physical issues to navigate (i.e. stairs, etc.).
6. Australia is moving towards a ‘user pays’ model which is similar to the U.S. We can learn something from other countries like Scandinavia, where you get two full years of therapy paid for by the government.
7. Patients shouldn’t have to be diagnosed with something to go to a councillor, psychotherapist or psychologist.

 

Resources and links:

• https://reneemcdonald.com/
• https://www.aott.com.au/

 

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

On this episode, I speak with David Di Sipio, a passionate psychologist and experience designer at the intersection between people, science and technology.  David is founder of MeetUp group UX Psychology and believes that tech is all about humans. He explains the BJ Fogg Model as he helps us understand behavioral science and how this ties in with technology in healthcare. He also unpacks the Hook model and how both these models relate to human behavior.

David introduces us to HCD (Human-Centered Design) which he believes is a great method to create tangible results. He advocates looking at data and testing during the process of building and creating businesses/products.

Having a strong psychology background has vastly impacted David’s ability to understand user experience. He mentions his ability to empathise, communicate and influence, which allows him to design with an advantage.

 

Key takeaways:

1. Tech affects our brains. David discusses how dopamine creates addictive behaviours.
2. Human-Centred Design can play a huge role when designing a product, especially when business needs and customer needs must be balanced.
3. Testing and experimenting while building products is essential for a successful business.
4. The best way to know what your customer wants is to find out from your customer directly!
5. Human behaviour doesn’t change much over time, but technology changes all the time. This allows us to apply behavioural design to our products and immediately see its impact.

 

Resources and links:

• The Fogg Behaviour Model
• Nir Eyal - Hooked
• LinkedIn David Di Sipio
• https://www.meetup.com/en-AU/uxpsychology/
• https://www.facebook.com/groups/277351246438194
• http://www.linkedin.com/groups/7065571
• https://www.ausmed.com/

 

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• LinkedIn Company Page: HealthTechX
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.