In this episode of The Almosta Cowboy Podcast, host Al Dunning sits down with Steve Ross, an NRHA Judge, commentator, and renowned horse trainer. They begin by exploring Steve's background and journey into the reining world, before shifting gears to dive deep into his approach to running a successful horse training business.

Steve shares valuable insights into his business model, including how he matches horses with riders, his philosophy on mentorship, and the strategies he’s used to develop a thriving sales program at SR Reining and Performance Horses. The conversation also touches on some of the standout horses from their careers, how the industry has evolved over the years, and the importance of strong customer relationships.

In the final segment, Steve offers advice to young trainers looking to carve out their niche and find success in an increasingly competitive industry. Whether you’re a seasoned pro or just starting out, this episode is packed with wisdom on building a sustainable and successful horse training business.