Links and announcements:

Free Workshop: Plan Your Podcast - https://allisonhare.com/PYP

EP262: w/ Tia Levings (recommended listen): https://podcast.allisonhare.com/post/tradwife-escape-christian-patriarchy-tia-levings

Book a free podcast clarity call: Schedule Here

Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.

• Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!
• Sign up for the free Reinvention Roadmap weekly email
• AllisonHare.com
• Follow me on Instagram, LinkedIn, Facebook, and YouTube.
• DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording today
• Reb3l Dance Fitness - Try it at home! Free month with this link.
• Personal Brand - need help building yours? Schedule a call with me here and let's discuss.
• Feedback and Contact:: [email protected]

What happens when three entertainment veterans decide to launch a video-first podcast to grow their AI marketing agency? You get a masterclass in real-time problem-solving that'll make you rethink everything about your content strategy. When Dave Clapper reached out asking for live podcast coaching, I knew we were about to dive deep into the messy, beautiful process of turning natural chemistry into strategic content gold. The Taptico founders—Dave, Nick Tapp, and Tribble Reese—brought their radio backgrounds, reality TV experience, and rebellious energy to the Reinvention Room, and what unfolded was pure coaching magic.

This is a live transformation where we tackle everything from naming confusion to audience clarity to the four foundational P's that make or break any show. We dig into why "Dave Learns AI" beats "Taptico Talks" every damn time, how to turn your personality into your competitive advantage, and why being clear trumps being clever when you're trying to build an audience. If you've ever wondered whether to go video-first or how to make your expertise approachable without dumbing it down, this episode is your roadmap.

• Why clarity beats cleverness when naming your podcast and how to remove barriers for your audience
• The four foundational P's: Purpose, Person, Premise, and Promise that anchor every successful show
• How to identify your primary, secondary, and tertiary listeners without trying to please everyone
• The psychology behind video-first content and why YouTube is its own beast requiring different strategies
• How to channel your natural chemistry and humor into focused, strategic content that drives business results
• Why the "everyman" approach works better than positioning yourself as the unreachable expert
• The art of strong calls-to-action and why tentative language kills conversions
• How to create lead magnets that actually convert viewers into clients

The Taptico guys prove that when you combine authentic personality with strategic focus, magic happens. Their willingness to be vulnerable, ask hard questions, and pivot in real-time is exactly what separates successful entrepreneurs from those who stay stuck. What's one area of your content strategy that needs this kind of honest evaluation? 

Ready to get the clarity you need to make your next move? Book a free clarity call with Allison or follow her journey on Instagram.

• Taptico Agency
• The Lyra Prompt (Episode 9)
• Calendly

1. "It's so much easier to be clear than clever, especially when it comes to names because you guys can have the most magnificent show ever, but if it's hard to find or hard to spell, it ends up putting a barrier." - Allison Hare (10:04)
2. "We revoke and repent against corporate life. That's why we're doing this... It's also a filtration. These guys would be fun to work with once a week. Do they know what they're doing? Yeah, would they be fun to hang out with? Yeah." - Nick Tapp (17:26)
3. "We're doctors. If we can fix the problems that you know that you have and the pains that you know that you have with little friction and well done and over deliver, call us. If you're not sure you need us, don't call us." - Nick Tapp (35:52)
4. "I think one of our differentiating factors is our personality. And we know what we're doing. We're competent. We're smart. But we also have fun because why would you not enjoy what you're doing?" - Nick Tapp (17:00)
5. "Don't wait one more minute. Get on the phone with us and let's talk about what that change would look like for you, what the ROI could look like for you. I would be really clear on your call to action." - Allison Hare (52:05)

• 00:00 - Welcome and introductions
• 01:21 - Purpose of live coaching session
• 01:58 - What Dave wants from coaching
• 03:02 - Tribble's content strategy goals
• 03:57 - Nick's distribution and SEO questions
• 05:35 - Discussion about naming strategy
• 09:40 - The case for "Dave Learns AI"
• 14:47 - The four P's framework introduction
• 16:37 - Purpose: Trust building vs lead generation
• 23:11 - Person: Identifying ideal audience
• 28:33 - The problem Taptico uniquely solves
• 37:25 - Premise: What the show is about
• 40:28 - Promise: What listeners walk away with
• 46:58 - Format and personality discussion
• 50:44 - Strong call-to-action strategies
• 54:05 - Final feedback and wrap-up

1. Name for clarity, not cleverness - Your podcast name should immediately tell people what they'll get, removing any barriers to discovery and understanding.
2. Use the "you" language - Speak directly to one person rather than referring to "your audience" to create intimate, engaging content.
3. Define your P1, P2, P3 audiences - Know exactly who pays you (P1), who shares your content (P2), and who enjoys but doesn't buy (P3).
4. Lead with the problem you solve - People pay to have problems solved, so get crystal clear on what specific pain point you address.
5. Make strong calls-to-action - Avoid tentative language like "if you're interested" and instead use direct commands that create urgency.
6. Personality is your competitive advantage - Don't try to be someone you're not; lean into what makes you unique and engaging.

Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.

• Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!
• Sign up for the free Reinvention Roadmap weekly email
• AllisonHare.com
• Follow me on Instagram, LinkedIn, Facebook, and YouTube.
• DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording today
• Reb3l Dance Fitness - Try it at home! Free month with this link.
• Personal Brand - need help building yours? Schedule a call with me here and let's discuss.
• Feedback and Contact:: [email protected]

Ever feel like you're shouting into the void with your podcast promotion? You're creating killer content, but crickets when you post that audiogram on Instagram. What if I told you the problem isn't your content—it's how you're thinking about marketing it? This conversation with Marnie Joseph from Skutch Media is about to flip everything you think you know about podcast promotion on its head.

We're diving deep into the real strategies that actually work for growing your show in 2025. Marnie breaks down why that "post a clip and pray" method is keeping you stuck, and reveals the engagement-first approach that's actually building loyal communities. If you're ready to stop spinning your wheels and start seeing real growth, buckle up.

What you'll discover in this episode:

• Why getting someone to leave Instagram for your podcast is nearly impossible (and what to do instead)
• The difference between engagement prompts vs. calls to action that actually convert
• How to use AI tools like Descript and Cast Magic to create 8+ pieces of content from one episode
• The secret to turning podcast episodes into SEO-optimized blog posts that drive long-term traffic
• Why every podcaster needs a video strategy (even if you hate being on camera)
• The metadata magic that makes YouTube actually recommend your content
• How to batch content like a pro without burning out
• What questions to ask before hiring a podcast production team

Marnie gets real about the trenches of podcast marketing—from dealing with summer engagement drops to the truth about hashtags (spoiler: they're basically dead). Whether you're just starting out or you've been podcasting for years, this episode will give you a clear roadmap for turning your show into a growth engine for your business.

Ready to stop leaving money on the table with your podcast? Let's dive in and start building that loyal audience you deserve. Connect with me on Instagram or grab a free clarity call to talk through your podcast strategy.

Resources Mentioned

• Sign-up for the FREE Plan Your Podcast Workshop on 8/21
• Skutch Media: https://www.skutchmedia.com
• Descript: https://descript.com
• Cast Magic: https://www.castmagic.io/
• Skutch Media Instagram: @skutchmedia

Quotes from Marnie Joseph

[00:04:25] "You're not going to get someone to leave one platform and go to another to listen to your show, watch your show. Whatever these platforms are, they're designed to keep you in the platform."

[00:05:59] "You use engagement prompts versus a call to action to go to watch."

[00:18:18] "The answer is every podcaster needs a video strategy. That's the answer."

[00:30:32] "The number one mistake podcasters make, they leave too much meat on the bone."

[00:42:53] "I love the idea of this sort of reinvention of public access television, which is how I look at video podcasts now, and sort of the ability for the average person to have a video podcast. You could have your own TV show."

Timestamps

• [00:00:03] - Pop culture chat about F1 and Brad Pitt's clothing line
• [00:02:21] - Introduction to podcast marketing trends
• [00:03:06] - Creating engagement within your community
• [00:04:25] - Why people won't leave platforms to listen
• [00:06:08] - Engagement prompts vs calls to action
• [00:08:14] - How to seed initial comments
• [00:13:09] - Using AI tools for content creation
• [00:15:55] - Pre-recording strategy for better content
• [00:18:18] - Why every podcaster needs video strategy
• [00:21:25] - YouTube metadata and SEO optimization
• [00:28:25] - The future of podcasting and upfronts
• [00:30:23] - Leaving meat on the bone content mistake
• [00:33:27] - Skutch Media services overview
• [00:39:35] - Red flags when hiring production help
• [00:41:52] - Exciting trends in podcasting

Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.

• Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!
• Sign up for the free Reinvention Roadmap weekly email
• AllisonHare.com
• Follow me on Instagram, LinkedIn, Facebook, and YouTube.
• DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording today
• Reb3l Dance Fitness - Try it at home! Free month with this link.
• Personal Brand - need help building yours? Schedule a call with me here and let's discuss.
• Feedback and Contact:: [email protected]

What happens when a stay-at-home mom in Indiana gets so fired up about injustice that she starts a movement that changes America? Shannon Watts, founder of Mom's Demand Action and author of the instant New York Times bestseller "Fired Up," knows exactly what it feels like to go from folding laundry to fighting the most powerful lobby in the country. Her story isn't just about gun safety—it's about every woman who's ever been told she's not the right person to create change. How do you know when it's time to stop letting someone else handle it and start taking action yourself?

Shannon's journey from corporate communications executive to one of America's most powerful activists didn't happen overnight, and it sure as hell wasn't easy. In this raw, honest conversation, she breaks down exactly what it means to live "on fire"—and why the blowback you'll face for stepping into your power is not only predictable but completely worth it. We're diving deep into the messy middle of creating change, the double bind of "fucksgiving" that women navigate, and how to sustain yourself when fighting for what matters feels impossible.

What You'll Learn in This Episode:

• The bias towards action vs. letting someone else do it - and how to recognize when it's your turn to step up 

• Why blowback is predictable and none of it is personal - plus practical strategies for handling criticism when you're creating change 

• The "fire formula" for identifying your abilities, values, and desires to live authentically 

• How to distinguish between "false fires" (purpose, happiness, busyness) and what actually fulfills you 

• Why taking no pay for 11 years was Shannon's biggest mistake - and the martyrdom trap that keeps women small 

• The double bind of "fucksgiving" - being expected to give all the fucks about everything while giving zero fucks about criticism 

• How to build sustainable activism that doesn't burn you out (hint: it's about winning and finding your people) 

• The bridge-building strategies for having political conversations across divides without compromising your values

Shannon's story proves that you don't need permission, credentials, or the "right" background to create massive change. But here's what hit me hardest: her revelation that women's biggest fear isn't failure—it's that pursuing what they want will make them bad mothers. What would change in your life if you stopped believing that taking up space meant taking something away from others? Ready to discover what's limiting you and what's calling you? Follow me on Instagram for more conversations that challenge everything we've been taught about playing small.

Resources and Links Mentioned

• Fired Up: How to Turn Your Spark into a Flame and Come Alive at Any Age

• Firestarter University - Register at firedupbook.com when you order the book 

• Mom's Demand Action

• Eve Rodsky's book "Fair Play"

Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.

• Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!
• Sign up for the free Reinvention Roadmap weekly email
• AllisonHare.com
• Follow me on Instagram, LinkedIn, Facebook, and YouTube.
• DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording today
• Reb3l Dance Fitness - Try it at home! Free month with this link.
• Personal Brand - need help building yours? Schedule a call with me here and let's discuss.
• Feedback and Contact:: [email protected]

Have you ever thought about your religious beliefs and where they came from, and how they shaped you as a person? What if the "traditional values" you grew up thinking were totally normal are actually part of a much darker system of control hiding in plain sight? Today I'm bringing you Tia Levings, New York Times bestselling author of "A Well-Trained Wife," and her story is going to blow your damn mind about religious trauma, Christian fundamentalism, and how the tradwife movement connects to patriarchal ideologies that are literally shaping our politics right now. From a mainstream Southern Baptist upbringing to the quiverfull movement, Tia's journey reveals how Christian patriarchy operates as a "cult within a cult" - your neighbors next door who looked a little conservative but were living under a completely different set of rules where abuse wasn't just normalized, it was sanctified.

I've been chasing Tia down for a year and a half because her analysis of what's happening in our country today traces directly back to these core fundamental beliefs that have been patiently infiltrating mainstream America for decades. If you're wondering what the hell is going on in America, Tia's story is the key to decoding those invisible threads and figuring out how we move forward instead of backwards.

What You'll Learn in This Episode:

• How mainstream Christianity can funnel people toward higher-control fundamentalist beliefs
• The shocking reality of "Christian domestic discipline" and wife spanking in fundamentalist homes
• Why the quiverfull movement aims to win the culture war through population control
• How the "fundy baby voice" is used to keep women sounding childlike and non-threatening
• The hypersexualization tactics hidden behind modesty teachings in Christian patriarchy
• How to recognize when political figures are using patriarchal manipulation techniques
• Why joy and happiness are actually forms of resistance against fundamentalist control
• Practical ways to resist authoritarianism without burning yourself out

Tia's courage to tell the whole truth about Christian fundamentalism - including the secrets they don't want exposed - is exactly what we need right now to understand the forces shaping our reality. Her journey from controlled tradwife to fearless voice exposing religious trauma provides invaluable context about where our country is headed and how we can resist. 

Are you ready to stop normalizing the things that shouldn't be normal and start reclaiming your joy as an act of rebellion? Go follow Tia everywhere and grab her book "A Well-Trained Wife" - then share this episode with someone who needs to hear it.

Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.

• Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!
• Sign up for the free Reinvention Roadmap weekly email
• AllisonHare.com
• Follow me on Instagram, LinkedIn, Facebook, and YouTube.
• DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording today
• Reb3l Dance Fitness - Try it at home! Free month with this link.
• Personal Brand - need help building yours? Schedule a call with me here and let's discuss.
• Feedback and Contact:: [email protected]

What if your biggest career decisions could be guided by something deeper than spreadsheets and SWOT analyses? My guest Christina Trifero went from Silicon Valley tech executive to spiritual business coaching entrepreneur, and her journey of intuition development after 40 will challenge everything you think you know about inner authority. She literally got paid by her company to leave California (yes, really), found her dream home in Georgia by "challenging the universe," and now helps executives release control while building million-dollar businesses. 

In today's episode, Christina breaks down her practical approach to spirituality and entrepreneurship, sharing how she helps high-achieving women trust their gut without losing their analytical edge. We dive deep into the messy, beautiful process of major life transitions, why most spiritual influencers make her skin crawl, and how to tell the difference between intuition and just wanting something really, really badly.

What You'll Learn:

• How to distinguish between real intuition and ego-driven desires (spoiler: it has nothing to do with urgency)
• The "challenging the universe" technique that landed Christina her dream job relocation package
• Why neutrality and non-attachment are the secret weapons of successful spiritual strategy
• How to spot fake spiritual coaches who prey on vulnerable people seeking transformation
• The three levels of surrender work that Christina uses with her executive clients
• Why your nervous system needs to be regulated before you can access clear inner authority
• How spiritual bypassing keeps you stuck in quicksand instead of real growth
• The unexpected connection between feeling grief deeply and experiencing massive joy

Christina's story proves that following your intuition doesn't mean throwing logic out the window—it means integrating both for decisions that actually serve your highest good. 

Are you ready to stop outsourcing your inner authority to everyone else's opinions and start trusting the whispers of your own wisdom? Connect with Christina at @christinatriferooo or visit spiritual-curiosity.com to explore her workshops and spiritual practice circles.

Links & Mentioned Resources

• Christina Trifero's Instagram: https://www.instagram.com/christinatriferooo
• Christina's Website: spiritual-curiosity.com
• Book Recommendation: "No Bad Parts" by Richard Schwartz

Timestamps

03:11 - Christina's intuitive call to leave Silicon Valley for California
08:06 - How to do a real intuition check and find neutrality
13:06 - Why Christina renamed her business to "spiritual curiosity"
18:46 - The difference between spiritual influencers and authentic healers
24:44 - Christina's take on manifestation vs. true surrender
31:19 - Spiritual bypassing and why we resist feeling uncomfortable emotions
35:52 - The most important thing Christina wishes people knew

Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.

• Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!
• Sign up for the free Reinvention Roadmap weekly email
• AllisonHare.com
• Follow me on Instagram, LinkedIn, Facebook, and YouTube.
• DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording today
• Reb3l Dance Fitness - Try it at home! Free month with this link.
• Personal Brand - need help building yours? Schedule a call with me here and let's discuss.
• Feedback and Contact:: [email protected]

What if I told you that the women whose images plaster stadium walls, who bring in millions for the NFL, were making less per hour than a Starbucks barista? The Dallas Cowboy Cheerleaders Netflix phenomenon exposed something we all suspected but didn't want to say out loud—that our obsession with perfection comes at a brutal cost. Meanwhile, our beloved Sex and the City characters returned in And Just Like That, only to reveal how privilege and aging intersect in ways that make us cringe harder than a bad first date.

In today's episode, we're diving deep into both cultural moments that had us all talking. From Kelly Finglass and Judy Trammell's leadership styles to the body image pressures that come with those iconic uniforms, we're unpacking what these shows really tell us about conformity, empowerment, and the price of looking perfect. Plus, I'm serving up some serious tea about ageism in pop culture and why Carrie Bradshaw's character development makes me want to throw my Manolos at the TV.

In this episode, we cover:

• How the Dallas Cowboy Cheerleaders' 400% pay raise happened and why it still might not be enough
• The real story behind those uniforms and what they reveal about body image standards
• Why Kelly Finglass and Judy Trammell's leadership approach changed between seasons
• How Armani's alopecia journey became a powerful moment for diversity and representation
• The brutal truth about conformity versus standing out in high-pressure environments
• Why And Just Like That feels so tone-deaf compared to the original Sex and the City
• How fashion and privilege intersect in ways that make beloved characters insufferable
• The ageism double standard that keeps women invisible after 50

This episode got me thinking about how we navigate the tension between fitting in and standing out, whether we're 25 or 55. Are we moving forward as a society, or are we just dressing up the same old standards in prettier packages?

Ready to start your own conversation about culture, authenticity, and what it means to reinvent yourself? Grab a free clarity call at allisonhare.com/freecall to discuss your personal brand and potential podcast.

Links & Mentioned Resources

• Making the Team - Available on Netflix
• And Just Like That - Available on Max
• Follow costume designers for And Just Like That on Instagram for behind-the-scenes fashion content

Timestamps

• 00:30 - Allison's Sex and the City outfit reveal
• 02:25 - How Netflix changed everything for Dallas Cowboy Cheerleaders
• 07:10 - Kelly Finglass and Judy Trammell's leadership styles
• 11:54 - Dayton's story and the mother-daughter pressure dynamic
• 19:50 - Jada's leadership in fighting for pay raises
• 21:49 - Armani's alopecia journey and representation
• 31:21 - Diving into And Just Like That critique
• 42:07 - The shoe scene that broke Allison's patience
• 48:24 - Ageism in television then vs now

Quotes

• "These women were grossly underpaid, like something like getting paid $15 an hour. Think about that. Think about how many millions of dollars each football player gets paid to sign on with the Dallas Cowboys, yet the cheerleaders themselves... their images, their movements. It is the cheerleaders. Like they are their own brand."
• "There's so much of like, you will get kicked off, right? Like you will, you must conform to a certain standard of pleasingness for people to choose you, for you to fit in. There's so much conformity that happens within this, but also they are encouraged to stand out, but not too much, but stand out."
• "What made Sex and the City so clever and funny? And back then it really was that it was just this like super cheeky dialogue that was very quippy. They would use a lot of puns. They would be very funny. And that was very forward in the day, but now it just feels so surface."

Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.

• Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!
• Sign up for the free Reinvention Roadmap weekly email
• AllisonHare.com
• Follow me on Instagram, LinkedIn, Facebook, and YouTube.
• DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording today
• Reb3l Dance Fitness - Try it at home! Free month with this link.
• Personal Brand - need help building yours? Schedule a call with me here and let's discuss.
• Feedback and Contact:: [email protected]

After coaching podcasters since 2019 and building my own top-ranked show, I'm breaking down the four P's framework that separates sustainable podcast growth from the launch-and-crash cycle that kills most shows.

This isn't about getting your first episode out there and praying to the podcast gods. This is about building a strategic, intentional platform that grows your influence and income for years to come.

In this episode, you will be able to:

• Learn the four P's framework (Purpose, Person, Premise, Promise) that transforms podcast launches into sustainable, community-building machines
• Discover how to identify your ideal listener and use "you language" to create intimate connections that turn casual listeners into devoted fans
• Uncover the difference between lead-generating and trust-building podcasts—and why this changes everything about your content strategy

Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.

• Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!
• Sign up for the free Reinvention Roadmap weekly email
• AllisonHare.com
• Follow me on Instagram, LinkedIn, Facebook, and YouTube.
• DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording today
• Reb3l Dance Fitness - Try it at home! Free month with this link.
• Personal Brand - need help building yours? Schedule a call with me here and let's discuss.
• Feedback and Contact:: [email protected]

Want to know how to make money podcasting without needing 100K downloads per episode? I used to think that if I just flipped on the mic, brought on killer guests, and delivered great content, sponsors would be beating down my door and the money would just roll in. Spoiler alert: that's not how podcast monetization strategies actually work, and I learned this the hard way at a podcast conference that left me feeling like absolute shit. But here's the thing—after leaving my corporate job with zero income and no business plan, I discovered there are actually seven proven ways to monetize your podcast that have nothing to do with chasing download numbers.

In today's episode, I'm breaking down the exact podcast revenue streams I've tested, refined, and used to build my business from scratch. We're talking real numbers, real strategies, and real talk about what actually moves the needle when your audience isn't massive yet. I'll also share the $16,000 mistake I almost made and why focusing on relationships over downloads changed everything for my podcast marketing strategies.

In this episode, we cover:

• The truth about podcast sponsorship requirements and why 5,000+ downloads is the sweet spot
• How to use Patreon for podcasters effectively (and why I eventually stopped using it)
• The best podcast affiliate marketing approach that doesn't feel salesy to your audience
• Why selling your own products/services through your podcast beats every other revenue stream
• How to leverage listener donations and paid subscriptions without a huge following
• The live events strategy that's exploding post-pandemic for deeper audience connection
• Content licensing opportunities most podcasters completely overlook
• My "four Ps" framework that shapes every successful podcast strategy

So here's my question for you: which of these seven revenue streams feels most aligned with where you are right now in your podcasting journey? I'd love to hear what resonated with you or what you're planning to try first. Ready to let your podcast fuel your business? Schedule a free clarity call with me at allisonhare.com/freecall.

Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.

• Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!
• Sign up for the free Reinvention Roadmap weekly email
• AllisonHare.com
• Follow me on Instagram, LinkedIn, Facebook, and YouTube.
• DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording today
• Reb3l Dance Fitness - Try it at home! Free month with this link.
• Personal Brand - need help building yours? Schedule a call with me here and let's discuss.
• Feedback and Contact:: [email protected]

Ever wonder why toxic wellness culture has us dropping $80 on serums that don't work while wellness scams rake in billions targeting women who just want to feel better? I used to be that girl—clutching my overpriced celery juice, convinced the next biohacking trend would finally "fix" me, completely oblivious to how the wellness industry profits off our deepest insecurities. What if I told you that aging is not a disease to be cured, and that trillion-dollar industry built on essential oil wellness promises is actually designed to keep you coming back for more? Amy Larocca, award-winning journalist and author of "How to Be Well," is here to blow the lid off why wellness retreats feel like cults and how MLM schemes disguised as self-care are preying on our desire to belong.

In today's episode, Amy and I dive deep into the uncomfortable truth about how the wellness industry specifically targets women, turning our natural desire for health and connection into profit margins. We're talking about everything from the psychology behind wellness scams to why "optimizing" ourselves has become another form of perfectionism that's keeping us stuck. If you've ever side-eyed your collagen gummies or wondered why that expensive retreat left you feeling more confused than transformed, this conversation is going to hit different.

What You'll Learn in This Episode:

• Why toxic wellness culture specifically targets women and how to spot the manipulation tactics before you fall for them
• The real reason wellness scams are a $3.7 trillion industry—and it's not because the products actually work
• How wellness retreats use cult-like psychology to make you feel like you belong (while emptying your wallet)
• Why MLM schemes disguised as essential oil wellness are preying on women's desire for community and financial freedom
• The uncomfortable truth about biohacking trends and whether any of these "optimization" methods are actually helping you
• How the wellness industry profits by convincing us that aging is a disease that needs expensive, complicated solutions
• What Amy Larocca discovered during her deep dive into wellness communities—and why debunking doesn't work
• The difference between actual health practices and commodified self-care that keeps you buying but never "fixed"

This conversation with Amy hit me right in the gut because honestly, I've been that woman throwing money at wellness promises, hoping the next thing would finally make me feel "optimized." The truth is, we're all craving something real to believe in—but maybe what we're actually looking for isn't found in a $200 supplement or exclusive retreat. What if the real wellness revolution is learning to trust our own bodies and stop outsourcing our intuition to people who profit from our insecurities? If this episode made you question your collagen gummies or side-eye that wellness influencer in your feed, grab Amy's book "How to Be Well," share this episode in your group chat, and let's start having these conversations that actually matter.

Buy How To Be Well - Amy Larocca's book

Amy's IG: https://www.instagram.com/amylaroccaauthor/

Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.

• Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!
• Sign up for the free Reinvention Roadmap weekly email
• AllisonHare.com
• Follow me on Instagram, LinkedIn, Facebook, and YouTube.
• DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording today
• Reb3l Dance Fitness - Try it at home! Free month with this link.
• Personal Brand - need help building yours? Schedule a call with me here and let's discuss.
• Feedback and Contact:: [email protected]