Tarzan Kay trusted a highly respected sales guru to teach her how to sell online. And she readily admits that led to a seven-figure business. But she later realised that what he really taught her was how to use persuasion to her own advantage and sell people courses they didn't need.

In this episode of Mistakes That Made, I talk with email marketing and storytelling expert Tarzan Kay about the dangers of online courses and coaching that use persuasive marketing tactics to take advantage of people. We talk about how these tactics can work on even the savviest of business people and how this can be detrimental to those who are new to the online business world.

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