Beyond the Wrench

Relationship-Driven Culture


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Tim Winkeler, President & CEO of VIP Tires & Service, joins us to discuss how they prioritize relationships in building their shop culture. VIP Tires & Service has used staff feedback to drive improvements, learning valuable lessons along the way. These include the power of feedback, the importance of closing the feedback loop, and focusing on long-term company health.

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About Our Guest:
Tim Winkeler
President & CEO, VIP Tires & Service
[email protected]

About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122

WrenchWay Resources:
Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.

Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.

Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.

Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.

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Beyond the WrenchBy Jay Goninen

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