Relentless Goal Achievers

If you are not optimizing your email list and making sure you are not ending up in spam, you are leaving money on the table. roy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability.

Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more.

He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida.

In this episode, Troy shares his story of suffering a career-ending injury as a baseball player and being unable to continue at the college level. This led to a loss of his identity and being in a dark place mentally. Ultimately, as we entrepreneurs do, Troy found a way to provide tremendous value to clients by managing and optimizing their email lists, which lead to huge spikes in sales. Troy shares exactly what he did to take his first client from $13k to $50k per month in sales by taking over their email list and tweaking what they were doing wrong.

Troy explains how emails offer a more personalized feel to your audience as opposed to social media, and how to structure the subject line so people actually open your emails. Once people open them, what should be inside that will make them want to buy from you? Troy dives into that, and also walks us through what an email sequence should look like if you are brand new and just getting started. So whether you have an established email list that needs some attention, or you are just in the stages of building your list, Troy has some incredible value for you here. Tune in for more!

Key highlights:

• Troy’s experience of suffering a sports injury that ultimately made him unable to play baseball and ended his college sports career
• What Troy noticed his client was doing wrong in their email marketing, what he did to help, and how that led to his current business
• 3 main pieces to email list management
• How Troy took his first from $13-50k per month in sales with email marketing
• Why Google will penalize you if people aren’t opening your emails
• Why email marketing is better than social media for reaching an engaged audience
• What is a “good” open rate?
• Troy’s recommendations for a new coach that is just getting started with email marketing
• Why you need to nail down a high ticket offer for your email list
• Troy’s subject line tips
• Why you don’t need to sell in every email
• How to start and sequence emails
• What about automations?
• Lead magnets that work well
• Troy’s favorite email automations tool

Connect with Troy Ericson:

Website: FAQemail.com

Instagram: @yosoytroy

Facebook: Troy Ericson

LinkedIn: Troy Ericson

Connect with Eric:

Be sure to connect with me in the Lead Sell Grow - The Human Experience Mastermind Facebook Group: https://www.facebook.com/groups/leadsellgrow/

Pick up your copy of B2B Sales Secrets Here

Learn more about our services: www.TheGoalGuide.com

Improve your sales and stay connected – Free Gifts Here https://shor.by/TheGoalGuide

Here are 4 ways I can support you right now:

1. Join my free Facebook community, Relentless Entrepreneurs Taking Action, for invaluable sales tips and business growth strategies.
2. Access a treasure trove of resources on sales, mindset, and business growth in my Arsenal.
3. Grow your business with our private coaching group, Relentless Goal Achievers.
4. Let’s connect over a virtual coffee to brainstorm ideas and strategies for growing your business.

Brett Maher, the kicker for the Dallas Cowboys missed 4 extra point kicks in their gave vs the bucks. In this episode, I breakdown how our mindset affects everything we do and how to ensure we focus on the things that will help take us to our next level. 

We can't afford negative ideas to come into our minds. The ANTS - Automatic Negative Thoughts will take over if we're not careful. 

We have to get good at thinking about what we're thinking about. 

Like Carl Jung said, "when we make the unconscious, conscious, it will control our life and we will call it fate".

Eric talks about our facts vs. our truths.  

We can create any life we want for our self. That's our truth!

Here are 4 ways I can support you right now:

1. Join my free Facebook community, Relentless Entrepreneurs Taking Action, for invaluable sales tips and business growth strategies.
2. Access a treasure trove of resources on sales, mindset, and business growth in my Arsenal.
3. Grow your business with our private coaching group, Relentless Goal Achievers.
4. Let’s connect over a virtual coffee to brainstorm ideas and strategies for growing your business.

If eating right and working out are all it takes to live a healthy lifestyle, then why do so many people continue to suffer and not feel their best? With there being so may opinions about health and fitness out there on social media, it can be difficult to discern what to pay attention to. While the information regarding the “right” diet might seem overwhelming, it is actually a lot more simple than we think. It all comes down to one key component of our health: the gut. Today’s guest is here to tell us all about why it is so crucial to learn about how our gut impacts every area of our lives including hormones, and even our mental health.

Rachel Scheer is a Functional Medicine Nutritionist who received her degree from Baylor University in Nutrition Science and Dietetics and became certified in functional medicine through the Kalish Institute. She began her journey as a nutritionist in bodybuilding and athletic performance, however, a couple of years into her practice she began to suffer from severe gastrointestinal dysfunction and was given the diagnosis of IBS. After countless doctor visits, thousands of dollars, and the suggestion to remove her large intestine, Rachel knew there had to be a better way. By focusing on her gut health as the root cause of her health issues, she was able to heal herself and is incredibly passionate about educating and helping others realize the huge role our gut plays in our overall health. Rachel founded her virtual functional medicine nutrition practice to help others heal and live a life of abundance.

In this episode, Rachel shares her “why” that drives her forward every day. Instead of letting her past define her and continue the dysfunction she was raised in, she used it as fuel to propel her on her mission of making the world a better place by educating others on what it takes to truly feel their best. We live in a society that does not put nearly enough emphasis on what it takes to be truly healthy and feel great. As Rachel says, we have a health industry that doesn’t pay attention to food, and a food industry that doesn’t pay attention to health. Mental issues are at an all-time high, and we are a very medicated and unhealthy society. Tune in to hear Rachel’s passion and explanation of why we need to take a root cause approach and take a look into what is going in our gut instead of trying to put bandaids on all our symptoms. 

Key highlights:

• Why Rachel chose to focus on the gut
• What it means to take a “root cause” approach
• Rachel’s story of dealing with anxiety, hair loss, major bloating, and being given the diagnosis of IBS and a bunch of medication that didn’t help
• The problem with Western medicine not addressing the root cause and just treating symptoms
• Microbes in our gut control everything: mental health, hormones, skin, etc.
• Why is gut health important?
• What is dysbiosis?
• How bacteria in our body affects our hormones
• What about food sensitivities?
• What is the most optimal diet?
• What Rachel's diet looks like on a daily basis
• Rachel’s thoughts on fasting
• What Rachel believes has lead to her success
• Abundance vs. wealth

Connect with Rachel Scheer:

Website: rachelscheer.com

Instagram: @rachelscheer | @rachelscheernutrition

Rachel’s Functional Wellness Coaching: rachelscheer.com/functional-wellness-coaching/

Connect with Eric:

Be sure to connect with me in the Lead Sell Grow - The Human Experience Mastermind Facebook Group: https://www.facebook.com/groups/leadsellgrow/

Pick up your copy of B2B Sales Secrets Here

Learn more about our services: www.TheGoalGuide.com

Improve your sales and stay connected – Free Gifts Here https://shor.by/TheGoalGuide

Here are 4 ways I can support you right now:

1. Join my free Facebook community, Relentless Entrepreneurs Taking Action, for invaluable sales tips and business growth strategies.
2. Access a treasure trove of resources on sales, mindset, and business growth in my Arsenal.
3. Grow your business with our private coaching group, Relentless Goal Achievers.
4. Let’s connect over a virtual coffee to brainstorm ideas and strategies for growing your business.

Today’s guest overcame incredible odds and created a life most people dream of. Paul Martinelli was raised in an abusive home, dropped out of high school, and went on to start a cleaning company with only $200 and a used vacuum. By studying and applying the principles of human potential, Paul committed to growing his business and was able to build it into a multi-million dollar company in just a few years. Eventually, he created even more multi-million dollar companies. His latest endeavor is being co-founder of The John Maxwell Team, a globally recognized public speaking and training organization with over 20,000 members.

Paul spends the majority of his time teaching and applying the principles of human potential and leads the Empowered Living community, which has a following of more than 2.3 million people. Paul offers courses, coaching, masterminds, and speaking engagements for groups and individuals seeking personal growth, business success, and overall fulfillment. Having worked his way up from mop bucket to multi-millionaire, Paul has practiced what he preaches. His thirst and passion for growth is evident in his desire to help others achieve success.

Paul is an example of what can be achieved with relentless determination paired with the right mentor. People around us can crush our dreams without even realizing it, so getting around the right people that will not only help us achieve that dream, but also challenge our thinking when we revert back to old thoughts and inevitably self-sabotage. Paul explains that staying on track to our goals is more simple than we think. Magnificent things are meant to be effortless, but through our lives, we lose our ability to imagine and simply create a life our dreams. If you are struggling to reach whatever it is that you desire, then you are doing it wrong. Tune in to hear Paul’s inspiring insight to help you get started creating your dream life.

Key highlights:

• Paul’s background and childhood: struggling with a stuttering disability, dropping out of high school, and eventually creating his first company
• How “Think and Grow Rich” changed his life and challenged his thinking
• Why Paul gives his content away for free
• Paul’s advice to get started journaling by writing about“Any given Tuesday” to activate the subconscious and create your dream life
• How Paul keeps people on track to their goals
• Should you share your dreams with others or keep them quiet?
• Paul's goal setting vs. goal achieving philosophy
• Most people set goals and don't achieve them because they make one of 5 mistakes when they set the goal

Connect with Paul Martinelli:

Website: paulmartinelli.net

Join Paul's free community, Empowered Living here: yourempoweredlife.com

Join the 2+ million people in Paul's FB community here: facebook.com/empoweredlivingcommunity

Instagram: @martinelli_paul

Connect with Eric:

Be sure to connect with me in the Lead Sell Grow - The Human Experience Mastermind Facebook Group: https://www.facebook.com/groups/leadsellgrow/

Pick up your copy of B2B Sales Secrets Here

Learn more about our services: www.TheGoalGuide.com

Improve your sales and stay connected – Free Gifts Here https://shor.by/TheGoalGuide

Here are 4 ways I can support you right now:

1. Join my free Facebook community, Relentless Entrepreneurs Taking Action, for invaluable sales tips and business growth strategies.
2. Access a treasure trove of resources on sales, mindset, and business growth in my Arsenal.
3. Grow your business with our private coaching group, Relentless Goal Achievers.
4. Let’s connect over a virtual coffee to brainstorm ideas and strategies for growing your business.

If you love a good comeback story, you won’t want to miss this episode with Westley Morris. Westley grew up around drugs and violence, and he watched his mother get arrested for prostitution when he was 12 years old. Westley went on to become homeless, addicted to heroin, and felt his life had no purpose or meaning. He had been arrested for a DUI three times and lost his license for 22 years. After his mom found him using heroin and a feeling of shame overcame him, he dropped to his knees and made the decision to change his life.

With only a bicycle, Westley chose to show up every day and do the work that was needed to grow a successful business to over half a million dollars and get to work with the world’s best professional athletes.

Westley is now a motivational speaker and he has a powerful message for you in this episode. So many of us get comfortable in our undesirable circumstances and everything else seems so hard and impossible. The hardest part is believing that you are worthy of more. You have to believe that you are worthy and capable of whatever it is you want to achieve, and then do the steps that it takes to get there. There is a saying that says, “Success is 50% showing up, 40% having a good attitude, and 10% is what you will have to fight for.” That 10% is having the mindset that you will do whatever it takes to reach your goals. Westley says it’s not the business or money he is most proud of, it’s the person he became. Tune in to hear Westley’s incredible story and his advice for those that want to build a business. 

Key highlights:

• Westley’s story and background growing up with drugs and prostitution, and losing his sister to drugs
• The results of our life are a direct result of the people we spend the most time with, the books we read, and the decisions you make
• Power is the space between stimulus and response
• The moment that Westley decided to turn his life around
• Westley’s mom’s comeback story
• Success without fulfillment is the ultimate failure
• How do you build a belief?
• Don't ask yourself what you want, ask yourself who you need to be to acquire it
• Westley’s advice to people starting a business

Connect with Westley Morris:

Website: Westleymorris.com

Instagram: @westleymorrisinspires

Facebook: Westley Morris

Connect with Eric:

Be sure to connect with me in the Lead Sell Grow - The Human Experience Mastermind Facebook Group: https://www.facebook.com/groups/leadsellgrow/

Pick up your copy of B2B Sales Secrets Here

Learn more about our services: www.TheGoalGuide.com

Improve your sales and stay connected – Free Gifts Here https://shor.by/TheGoalGuide

Here are 4 ways I can support you right now:

1. Join my free Facebook community, Relentless Entrepreneurs Taking Action, for invaluable sales tips and business growth strategies.
2. Access a treasure trove of resources on sales, mindset, and business growth in my Arsenal.
3. Grow your business with our private coaching group, Relentless Goal Achievers.
4. Let’s connect over a virtual coffee to brainstorm ideas and strategies for growing your business.

Given the past couple of years, it is apparent that remote work is here to stay. People have been given a taste of what it is like to work from home, and they don’t want to give that up. There is a current struggle happening with companies wanting to bring people back into the office after they have been remote for the past couple of years, but now that employees know they can do their job from home without getting fully dressed, rushing out of the house, and commuting to sit in a cubicle, people are pushing back and wanting to keep working from the comfort of their own home. They proved they could do their job this long, so why go back? If you are a business owner or an employee going through this struggle, you should know there are tons of ways you can have a positive, productive, and thriving work culture with a fully remote team.

Sarah Fern has over 20 years of experience as a people leader of global remote teams for international high-growth brands like Honeywell and Mattel. Sarah is the Chief People Officer for Velocity Global, a company that helps connect other companies to remote employees. Sarah is helping businesses worldwide identify, hire, and train top talent from over 185 countries, all while giving employees the freedom to work from anywhere.

In this episode, Sarah addresses the challenges that we are facing in today’s world with people being laid off or leaving their jobs due to various changes and circumstances. Luckily, we still have so many options and one thing that we have gotten to see with the pandemic is that there is not just one way to run a team, and all team members don’t need to be in the same office in order to run a successful company with a thriving work culture. With her extensive HR experience, Sarah shares how companies can foster a thriving work culture with fully remote teams. Tune in for more! 

Key highlights:

• How Sarah got started with Velocity Global
• What are the challenges that HR is facing globally?
• What does Velocity Global do?
• How to build trust with your remote employees
• Does this mean companies are more likely to outsource overseas where it is cheaper?
• What are best practices for companies to connect with their remote teams to help them hit their goals?
• What has Zoom done for company culture?
• What Sarah thinks of personality tests in the workplace
• How do people get noticed for remote positions?
• The importance of prioritizing mental health to avoid burn-out

Episode resources:

Velocity Global website: velocityglobal.com

Connect with Eric:

Be sure to connect with me in the Lead Sell Grow - The Human Experience Mastermind Facebook Group: https://www.facebook.com/groups/leadsellgrow/

Pick up your copy of B2B Sales Secrets Here

Learn more about our services: www.TheGoalGuide.com

Improve your sales and stay connected – Free Gifts Here https://shor.by/TheGoalGuide

Here are 4 ways I can support you right now:

1. Join my free Facebook community, Relentless Entrepreneurs Taking Action, for invaluable sales tips and business growth strategies.
2. Access a treasure trove of resources on sales, mindset, and business growth in my Arsenal.
3. Grow your business with our private coaching group, Relentless Goal Achievers.
4. Let’s connect over a virtual coffee to brainstorm ideas and strategies for growing your business.

A lot of us fall into the comparison trap and find ourselves comparing our business journey and statistics to that of others. “Why is this person getting more views and downloads than I am? What I am missing?” The first thing is to realize that you don’t know what that person is doing behind the scenes, what outside resources they have, and how much time they have invested to get where they are. Focusing on what you need to do to get where you want to go, is where you need to start. When it comes to marketing with the goal of scaling in mind, there are some common mistakes people make, including missing key elements that lead to more sales and growth for your business. This episode is basically a masterclass all about marketing, and you don’t want to miss it.

Today’s guest is Jordan Mederich (Or “Jordo” as he’s known) and he is the founder of one of the fastest-growing marketing platforms online, Drop Funnels. Drop Funnels is the world's first and only tech-free platform to easily build your entire website, blog, sales funnels, SEO-powered blog, courses, and more, built on WordPress. Jordan is passionate about innovative and disruptive advertising tools and strategies, building company cultures, and investing and innovating in the future of marketing. He’s also an award-winning filmmaker with his content seen on Netflix, Amazon Prime, NBC, CBS, ABC, and many more.

In this episode, Jordo breaks down the 3 necessary types of offers that businesses need to focus on to scale and hit those revenue goals. Instead of focusing on how to crack those algorithms and feeling frustrated when you don’t see the viewer numbers that you expect, focus on building relationships with the people you are serving and want to serve. Jordo shares some common mistakes he sees salespeople make that are leaving money on the table, so tune in to hear how to avoid those mistakes and scale your business in the New Year.

Key highlights:

• What does Drop Funnels do and how did Jordo come up with the idea?
• The 3 key elements of marketing that people often miss
• Marketing needs to be clear, simple, actionable, and specific for your target audience
• The 3 different types of offers to focus on: front end offer, core offers, and back end offer
• What is one of the highest front end sales offer?
• How to get your book sent to people easily with minimal effort from you
• The importance of staying top of mind with your leads and your current customers
• The necessary mindset shift if you're worried about being too salesy
• Are there types of messages people are more likely to respond to?
• How to start a conversation once you get someone in to your first funnel
• Who is Drop Funnels for and how do you get access?
• The idea of a “problem snowball”
• How to use drop funnels and link it to systems you have in place
• What is the very best sales funnel to build if you have a high ticket offer?

Quote from the episode:

• “The more attention we can contain and hold, the more indoctrinated, excited people get about us, the more they warm up to like us.” - Jordo

Episode resources:

• Book: $100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
• Get started with Drop Funnels: dropfunnels.com

Connect with Eric:

Be sure to connect with me in the Lead Sell Grow - The Human Experience Mastermind Facebook Group: https://www.facebook.com/groups/leadsellgrow/

Pick up your copy of B2B Sales Secrets Here

Learn more about our services: www.TheGoalGuide.com

Improve your sales and stay connected – Free Gifts Here https://shor.by/TheGoalGuide

Here are 4 ways I can support you right now:

1. Join my free Facebook community, Relentless Entrepreneurs Taking Action, for invaluable sales tips and business growth strategies.
2. Access a treasure trove of resources on sales, mindset, and business growth in my Arsenal.
3. Grow your business with our private coaching group, Relentless Goal Achievers.
4. Let’s connect over a virtual coffee to brainstorm ideas and strategies for growing your business.

As business owners and salespeople, the question is always “How do we increase sales?” We should know by now that spamming people on social media does not work, and this is due to the lack of personalization and authenticity in those types of messages and emails. In order to connect with your customers and get them to buy from you, you need to get to know them, establish trust, and sell to them in a unique way that speaks to them and their buying style. This can be time-consuming when done right, but what if there was a tool to make this process easier and faster? Amarpreet Kalkat has created software that does just that.

Amarpreet Kalkat is the CEO & Founder of Humantic AI, a Buyer Intelligence platform for revenue teams. Sales teams and business owners use Humantic's Personality AI to identify early adopters, help personalize outreach, and enable their team with vital customer insights for every deal. A lot of salespeople make the mistake of making sales interactions about themselves, but in reality, the conversations that convert are those in which the focus is put on the potential customer and their needs. With Humantic AI, the goal is to give you the blueprint for who your customer is and how to talk to them, leading to trust and a major increase in conversions.

In this episode, Amarpreet emphasizes the importance of personalizing touch points with your potential customers because all humans are not the same. We have heard various “rules” for professional emails, but the truth is that different people prefer different communication styles, and Humantic makes it much easier to reach each person in a way that engages them. Listen in and find out how you can try this amazing sales tool for free. 

Key highlights:

• What Humantic software does for salespeople
• It's not about you, it's about your customer
• How Amarpreet came up with the idea for this software
• How do they know it works and how do they know it's accurate?
• There is always a war between humans and algorithms
• What if people are not honest with their posts and online presence?
• How does Humantic account for changing personalities as people age?
• Why spamming is not the way
• How do you get this program and how much does it cost?
• Not all humans are the same, so we can’t just make a template for everything

Episode resources:

• Click the link here to try Humantic AI for free: https://app.humantic.ai/login/?referral_code=erickonovalov

Connect with Eric:

Be sure to connect with me in the Lead Sell Grow - The Human Experience Mastermind Facebook Group: https://www.facebook.com/groups/leadsellgrow/

Pick up your copy of B2B Sales Secrets Here

Learn more about our services: www.TheGoalGuide.com

Improve your sales and stay connected – Free Gifts Here https://shor.by/TheGoalGuide

Here are 4 ways I can support you right now:

1. Join my free Facebook community, Relentless Entrepreneurs Taking Action, for invaluable sales tips and business growth strategies.
2. Access a treasure trove of resources on sales, mindset, and business growth in my Arsenal.
3. Grow your business with our private coaching group, Relentless Goal Achievers.
4. Let’s connect over a virtual coffee to brainstorm ideas and strategies for growing your business.

Our brain was designed to keep us safe, and in the days when humans had to run from sabertooth tigers, our brain's job was to scan for danger and make sure that we stay out of harm's way. Even though we are not in danger of being eaten by a saber-tooth tiger these days, our brain is still always trying to keep us safe by keeping us in the same spot where we are comfortable and stable. This Caveman Brain® can hold us back in business where it is necessary to step out of our comfort zone in order to achieve what we want. Today’s guest has a new way of setting intentions and going after our vision.

Dr. Jean Oursler is otherwise known as the Results Queen. Dr.Jean has a Ph.D. in business psychology and is considered one of the country’s top business consultants, a top-rated speaker, and a world-class business performance coach. She is the author of “Give up Goals and Results are Yours”. Using Innovative Brain Science, Dr. Jean is the creator of a groundbreaking business growth system called the Caveman Brain Business Growth System powered by Caveman Brain®.

In this episode, Dr. Jean shares her method that she uses with her clients to help them finally reach the result that they haven't been able to achieve on their own. Whether that is a sales goal or chronic procrastination, she has a method that starts with ditching the idea of goal setting (I know, sounds crazy but hear her out!). Her method involves Z-A thinking, which starts with your ideal outcome in mind, and then works all the way backwards to the very first step that needs to be taken to get there. With this clear path set out, why would there be any reason not to achieve what you want? Living in a world of constant distraction can make it that much more difficult to do what needs to be done to move the needle forward, but by understanding your brain and what you need to do to make things happen, it comes down to putting in the work and getting comfortable with being uncomfortable. Tune in to learn to set your outcomes with intention and overcome your Caveman Brain®.

Key highlights:

• Dr. Jean explains Caveman Brain®
• Z-A thinking: Going backward by starting at your outcome and figuring out the steps to get there
• The idea that our brain responds best to words that go up in sound, like “result” and doesn’t respond as well to words that go down in sound like “goal”
• A lot of people are not clear on their goals and others will put them down, so a strong belief system is essential
• The way you do anything is the way you do everything, so how are you doing things in other areas of your life?
• We live in a society full of distractions
• Our brain chemistry is changing with technology

Connect with Dr. Jean Oursler:

• Website: cavemanbrain.com

Episode resources:

• TEDx talk on procrastination: TEDx: Inside the Mind of a Master Procrastinator
• Book: Living With a Seal by Jesse Itzler

Connect with Eric:

• Be sure to connect with me in the Lead Sell Grow - The Human Experience Mastermind Facebook Group: https://www.facebook.com/groups/leadsellgrow/
• Pick up your copy of B2B Sales Secrets Here
• Learn more about our services: www.TheGoalGuide.com
• Improve your sales and stay connected – Free Gifts Here https://shor.by/TheGoalGuide

Here are 4 ways I can support you right now:

1. Join my free Facebook community, Relentless Entrepreneurs Taking Action, for invaluable sales tips and business growth strategies.
2. Access a treasure trove of resources on sales, mindset, and business growth in my Arsenal.
3. Grow your business with our private coaching group, Relentless Goal Achievers.
4. Let’s connect over a virtual coffee to brainstorm ideas and strategies for growing your business.

So many of us are doing all we can to break the cycles we were raised in and provide a better life and future for the next generation. Through our pain and struggles, we can grow into the person we are meant to be. On the other hand, it is easy to blame our circumstances and choose the “easy” path of making excuses as to why we are not reaching our goals. The key is to choose the hard path first and pave the way for an easier future for ourselves and our children. Today’s guest is an incredibly inspiring example of doing just that, and he encourages us to dig deep to find our core values and filter everything in our lives through them in order to find success.

Matt Schneider is the Executive Vice-President & equity owner of a global software (SaaS) company with a target valuation of over $150M. He is also the co-founder of The MDK Project, a leadership development program, and The Squire Program, a development program for young men and their fathers to experience together. Prior to becoming a successful entrepreneur, Matt spent 7 years in Special Operations on SWAT and was a TFO on the United States Marshal’s Office Fugitive Team. Matt has helped 7 and 8-figure companies elevate their profits by focusing on leadership, team cohesion, and problem-solving complex issues that are costing a great deal of time and money.

In this episode of Lead Sell Grow - The Human Experience podcast, Matt gets real with us about the fact that too many people in our society bail at the first sign of a struggle or adversity. What we need to do is embrace hard times and use them as an opportunity for growth and development for who we want to become. Regardless of our background or personal circumstances, we all have the ability and obligation to take charge of our life and pivot toward a life of abundance. Matt is open about the mistakes he made in his early business days, and how those mistakes cost him his health, happiness, and a lot of money. By establishing his non-negotiable core values and filtering everything in his life through them, Matt was able to turn his life around and create abundance and success.

Key highlights:

• Matt’s background and childhood and why he wanted to break the cycle he was raised in
• What it was like to be in Special Operations on SWAT
• Embracing growth in adversity
• Having values and non-negotiables for his habits, relationships, and business
• Matt’s 4 core values and how they have changed every aspect of his life
• The problem with cancel culture and why everyone is easily triggered
• What was going wrong that made Matt create core values?
• How he helps people realize their potential
• How having ore values has changed his life
• How Matt measures if he is improving
• Too many people lack the discipline to get where they want to go
• How to turn your employees into Intrapreneurs and have them fired up about making your company better
• Who Matt’s program is for and what people get out of it
• People will do more to avoid pain than to seek pleasure
• On the other side of adversity and pain, is where passion is found
• His advice to someone that doesn’t know where to start to reach their goals

Connect with Matt Schneider:

• Website: ignitionyearcoaching.com
• Instagram: @mattschneider_official

Connect with Eric:

• Be sure to connect with me in the Lead Sell Grow - The Human Experience Mastermind Facebook Group: https://www.facebook.com/groups/leadsellgrow/
• Pick up your copy of B2B Sales Secrets Here
• Learn more about our services: www.TheGoalGuide.com
• Improve your sales and stay connected – Free Gifts Here https://shor.by/TheGoalGuide

Here are 4 ways I can support you right now:

1. Join my free Facebook community, Relentless Entrepreneurs Taking Action, for invaluable sales tips and business growth strategies.
2. Access a treasure trove of resources on sales, mindset, and business growth in my Arsenal.
3. Grow your business with our private coaching group, Relentless Goal Achievers.
4. Let’s connect over a virtual coffee to brainstorm ideas and strategies for growing your business.