In this weeks episode we speak to Shane Da Costa, the founder of Miyagi, one of Australia leading provider of online health and wellness programs.
After the Covid 19 restrictions shut down his personal training business and income, Shane was forced to move his coaching online.
After running a few ads, it became clear that the ‘online fitness’ space was a red ocean. Saturated by competitors willing to do it cheaper.
Convinced it was a race to the bottom, he made a simple shift in the client avatar and messaging to target men and women suffering diabetes and heart issues..
Cheap leads started streaming in, the calendars started booking out and the sales started to drop.
It was like he’d struck oil.
He quickly built a sales team, and soon they were hitting $300,000 in weekly sales (extra impressive that it was done selling a $3-5k product).
In this chat we talk about the journey of starting and scaling an online high ticket company and building a remote sales team.
It’s a great story and plenty of gold for business owners and salespeople to extract from this chat.
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