Lessons In Product Management

Removing barriers to adoption with Dr. Kayla Lee - Growth Product Manager at IBM

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On today's episode, I had the pleasure of speaking with Dr. Kayla Lee. Kayla is currently a Growth PM at IBM working in IBM's Quantum group and we had a great discussion on how IBM approaches go to market with cutting edge technologies like quantum computing and how reducing the barriers to entry is one of the most critical aspects of scaling adoption. 

Here's what we discussed:

  • Kayla's role with IBM and how she's helping to grow IBM's Quantum business through community building and partnerships
  • Kayla dispells the myths of Quantum computing and why early entrants in the market are poised to dominate
  • First movers won't always have the advantage when it comes to new tech. It's all about outcomes and the outcomes you can deliver
  • With new products, but especially new technologies, barriers to adoption have to be super low to be successful
  • Use cases should be developed and understood going into bringing new products to market, based on new tech. It's about outcomes!
  • Part of democratizing Quantum is democratizing learning around it and making it easily understandable as an entry point
  • A freemium model might be another great way to lower that barrier to entry and get people using new technologies
  • Words can be scary, especially if they seem too new or out of reach, so being careful of the words you use is important as well to adoption
  • Finding the right abstraction level and being able to meet people where they are
  • To meet people where they are, you need to deeply understand user journeys
  • How to get started in Quantum, whether you're interested in the deep tech of it or the product side of it
  • The power of mentorship in your early days as a PM and as you grow in your Product career

    • Check out the book Kayla recommended:

    Lean Startup - Eric Reis

    If you want to learn more about IBM and Quantum:

    Quantum Educators Program

    Quantum Computing Course

    IBM Quantum Experience system access

    Qiskit Software Development Kit

    ...more
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