It wouldn’t be the Commerce Collective podcast if we didn’t bring you a new episode on incrementality in 2024. Incrementality is still a made-up word, but in the year since we last covered incrementality we have decided to rephrase how we think about the concept - shifting away from funny estimation math to a true academic exercise looking at the long-term value of net new to channel customers and how much it costs to acquire these customers utilizing none other than clean room technology. You’ll have to listen in for Gabe Fishbein, VP of Product at Flywheel’s take on the future of incrementality as a business-driving factor.

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