Welcome back to this week’s REPLAY episode of The Business of Wellness! 

Before we get into some exciting trend forecasting content for 2024 (my favorite kind of content), I thought we’d take a moment to look back at the biggest food, nutrition & wellness trends of 2023. 

What did I get right? Where did I go awry? Which trends did you see everywhere this year, and which ones of these were a total miss?! Don’t be shy….I’d really love to hear your feedback in the form of a review, listeners! 

Today’s episode is a replay of part one of my two episode series on 2023 trend forecasting in food, nutrition & preventative health, which originally aired in December, 2022.

This episode specifically deep-dives on three key areas of opportunity for consumer wellness brands. I get into why I think doing each of these three things can help brands, businesses, products, and services to not only survive the forthcoming economic downturn, but actually thrive during a challenging & competitive period. 

We discuss: 

• What is "wellness" and why is it so difficult to define?
• Our current healthcare model (& why it's more closely aligned with "sickcare")
• Trepidation among health professionals to discuss weight in a conversation about preventative health
• The relationship between food and health (and how this impacts everything else we do in the name of "self-care.")
• Redefining our current understanding of self-care 

Plus, three ways to recession-proof a wellness brand, including: 

1. Focus on your unique value proposition (intentionality) vs. ideology
2. Provide services and/or products that eliminate barriers to behavior change
3. Provide opportunities for customers to build meaningful connection 

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD. 

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*Advice provided on this podcast should not replace medical advice provided by your physician.