Fraudology is presented by Persona.

More than ever before, consumers are choosing where to spend their money online based on who they like and trust. And while not all trust is lost or built within the fraud or Trust & Safety departments, more merchants are conducting internal studies to understand the impact on their bottom lines based on building or losing customer confidence in their company.

On today's solo episode, Karisse provides 3 real-world, anonymous case studies that top enterprise companies (e-commerce, marketplaces, or fintech) have conducted to understand the price of trust. And the results were surprising!

There's one merchant that learned the hard way what can happen when ATOs aren't avoided or quickly remedied. Another one looked at the annual spend of their customers before and after a customer's account was taken over. And, another was able to track how customers want to be treated in the event of a major ATO attack/threat to their online accts. -this one really surprised Karisse!.

Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line.

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She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.