Jason Blevins of the Colorado Sun broke the story about backcountry.com’s practices around trademark issues, so we talk to Jason about how this story got on his radar; the specifics of what backcountry.com was doing; how common or uncommon these practices are; how backcountry.com has subsequently responded; and what needs to be done going forward.

TOPICS & TIMES:

• How did Jason uncover this story? (2:30)
• Backcountry.com’s response (6:40)
• Is this “normal” trademark law practice? (15:40)
• Stories from two of the targeted companies (20:25)
• What should we expect going forward? (33:44)
• Why Jason left the Denver Post (40:48)
• Starting the Colorado Sun (44:09)

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