In this episode of CEO Perspectives, The Conference Board President and CEO Steve Odland sits down with Ivan Pollard, Center Leader, Marketing & Communications, The Conference Board, and former Chief Marketing Officer at General Mills. Odland and Pollard discuss the business function that has arguably changed more than any other in the 21st century: marketing. Tune in to find out:

• How marketing has evolved over the last 30 years vs. marketing’s tactical world today
• How the best companies leverage their marketing talent —internally and externally
• What CMOs need from CEOs today—and vice versa