What is BookTok?

You’ve no doubt already heard of TikTok, the short video app of choice for teens and young adults. Well in the last few weeks a new trend has really taken off, and it’s known as BookTok. The idea is simple: recommend books to your Tiktok followers using the hashtag #BookTok. It’s really catching on and has even led to the emergence of literature enthusiast communities on the platform. The hashtag has been used millions of times since the start of the Covid-19 pandemic.

Is it a new form of literary review then? What kinds of books are covered? So is there such a thing as Booktokers now then? Has the trend been having any other positive effects? In under 3 minutes, we answer your questions!

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A podcast written and realised by Joseph Chance.

In partnership with upday UK.

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