Brand activism is when companies seek to have an impact on a social, economic, environmental, or political problem.

It’s increasingly common, especially at the moment, but it can have negative consequences. In many cases, companies are called out for being hypocritical when engaging in brand activism. Cynics often see it as opportunistic marketing. Even worse, the company may in fact have a poor track record when it comes to the issue on which they are taking a stance.

Why do brands feel like they need to get political then? That all sounds like it will help equality. So what’s the problem?  In under 3 minutes, we answer your questions !

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A podcast written and realised by Joseph Chance.

In partnership with upday UK.

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