We’ve already talked about greenwashing, pinkwashing and sportswashing in past episodes. Well even the world of health doesn’t escape from cynical marketing practices. Let’s talk about healthwashing.

Well the term covers a pretty wide range of practices, but it’s most commonly associated with the food industry. Manufacturers often overplay the addition of certain nutritious items in their products, implying that there are real health benefits to be gained. You might see labels using buzzwords such as : “contains natural flavours” or “made with real fruit” while in reality the products may actually be comparable to other processed foods. 

What exactly does it consist of? It’s still pretty common in the grand scheme of things, isn’t it? If it’s as simple as reading a label correctly, we should be OK, shouldn’t we? In under 3 minutes, we answer your questions!

To listen to the last episodes, you can click here:

Why is going to the cinema so romantic?

What is prowling, yet another toxic dating trend?

How often should I wash my hair?

A Bababam Originals podcast, written and produced by Joseph Chance.

In partnership with upday UK.

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