The Danish toy brand Lego may be celebrating its 91th anniversary in 2023, but it’s showing no signs of slowing down! An average of 31 billion bricks are sold each year around the world, and the company appeals to a wide range of people. 

Back in 1932, in the small Danish town of Billund, carpenter Ole Kirk Christiansen decided to expand his business by building small wooden toys. A couple of years later, Christiansen chose the name Lego, as an abbreviation of Leg Godt, which means “to play well” in Danish. It was only after the second world war that Lego started producing its first plastic bricks, when the material became more widely available in Denmark.

How did Lego start out? How did Lego stay so strong over the years? What about Lego's environmental footprint? In under 3 minutes, we answer your questions!

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A Bababam Originals podcast, written and produced by Joseph Chance.

In partnership with upday UK.

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