If you go back to early social media days, it was somewhat rare. But nowadays the practice of sadfishing is widespread, among celebs, influencer wannabes and average Joes alike.

Since the advent of social media, we’ve gotten used to seeing highlight reels of people’s lives on our newsfeeds. But in recent years, people have been more and more willing to share posts about moments of sadness, rather than acting like everything’s perfect all the time. More authentic, or simply another veiled form of attention seeking and like hunting? The practice has been labelled sadfishing.

How did the term come to be created? How widespread is sadfishing then? Are we saying it’s all about getting more likes then? In under 3 minutes, we answer your questions !

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A podcast written and realised by Joseph Chance.

In partnership with upday UK.

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