Reset with Lynlee

Loyalty points and rewards have been around for years. But businesses are now taking games beyond the usual rewards programmes, using challenges and interactive experiences to get customers more involved. So what's driving this approach and can it keep customers coming back and deliver better business results?

On Industry Insight, Lynlee Foo speaks to Michelle Ngiam, Founder of MEURAKI to find out how gamification is evolving in experiential marketing.

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From subscriptions and smart-TV deals to K-pop collaborations, gaming companies are finding new players and adapting to Asia’s different markets and competing for our spare time. In fact, your next gaming device might already be in your pocket or sitting in your living room. But as games reach more screens, how is the business changing? 

On Industry Insight, Lynlee Foo speaks to Paul Chen, Head of APAC Strategic Partnerships, Xbox Global Partnerships at Microsoft, to find out what these mean for the future of the gaming industry and for players themselves.

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Looking for something to do this weekend? Lynlee Foo and Nazirul Asrar round up three ways to spend your Saturday and Sunday!

From the Singapore International Film Festival, to the DINOSAUR ODYSSEY T-Rex Walkabout, whether you want to get active, unwind or discover something new, we’ve got your weekend plans covered.

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A student walkout over missing teachers has grown into some of France’s worst rioting in years, and the government has responded with curfews and protest bans. On Viewpoint, Lynlee Foo speaks with Reuters’ Senior Correspondent in Paris Elizabeth Pineau about a weakened, cash-strapped government months from an election, why the unrest is boosting Marine Le Pen, and what it means for Asia.

 

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From homegrown dim sum brand Yum Cha to the interiors business, Melody Tan is a second generation leader who joined her family's business at 23. But how did she find her voice? 

On Suite Talk, Lynlee Foo speaks to Melody Tan, Executive Director, Yum Cha to learn more about the experiences that shaped her, the decisions she wrestled with and what she turns to when she needs to clear her head.

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Forget boxing and MMA. The latest fighters stepping into the ring are humanoid robots, throwing punches, blocking attacks and battling it out in front of live audiences. With human-piloted robot fighting making its debut in Singapore, what makes these mechanical matchups so entertaining?

On AI & Me, Lynlee Foo speaks to Jaze Phua, Co-Founder, Robot Fighting Club to find out about the role of human pilots behind the action, and whether robot fighting has what it takes to become the next big spectator sport.

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AI is changing how music is made and experienced. As AI companies strike licensing deals with music rights-holders, what do these agreements mean for independent labels and artists? And could listeners soon create and personalise music in entirely new ways, as AI changes the songs we listen to?

On Industry Insight, Lynlee Foo speaks to Charlie Lexton, Chief Executive Officer, Merlin to learn what's driving these partnerships, how they could reshape the music business, and what they mean for the future of music creation and discovery.

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Once a childhood hobby, collecting Pokémon cards has become serious business, with rare cards fetching million-dollar prices. As younger buyers enter the market and digital platforms change how collectibles are traded, traditional auction houses are getting in on the action. 

On Industry Insight, Lynlee Foo speaks to Iain Murphy, Chief Executive Officer, Stanley Gibbons to find out what’s driving demand for pop-culture collectibles that is reshaping the industry, and why established auction houses are embracing them.

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AI agents promise to make life easier by handling tasks on our behalf, from finding the best deals to making purchases and managing everyday decisions. But what happens when we give AI the power to act for us? Unlike chatbots that simply provide answers, AI agents could spend our money, send messages or expose sensitive information if something goes wrong.

On AI & Me, Lynlee Foo and Nazirul Asrar discuss how much we can trust these AI agents, and what is the one task they would let AI permanently do for them?

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Tech giants are pouring hundreds of billions into chips and data centres, and some of the biggest deals involve the same few companies investing in and buying from each other. IMF's chief has warned that the world economy is "standing on one leg, the AI leg.”

On Viewpoint, Lynlee Foo speaks to Ben Charoenwong, Associate Professor of Finance, INSEAD to find out who picks up the bill if the boom stalls.

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