In this episode, host Jason Foster sits down with Paula Bobbett, Chief Digital Officer at Boots. They discuss her extensive digital experience, which includes roles at Dixon's Carphone, British Airways, Debenhams and Avon.

They also explore the importance of an omnichannel strategy that bridges online and in-store customer experiences, using customer insights and AI tools.

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Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023, and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024.