Resource Centre

Nicknamed the ‘Master Thief’ by the Inspired Leaders Network for his revolutionary track record in stealing ideas from one environment to use in another, and challenging the normal way of doing things, Hamish Taylor has worked on branding at Procter & Gamble, headed the Brands division at British Airways and was head of Eurostar and Sainsbury’s bank, all before his fortieth birthday. Speaking at the Malaysian CMO Conference, he gives us a sneak preview of his keynote on Turning The Business Around.

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In 2010, Adam Brimo started the Vodafail.com campaign due to a complaint he had that the telco Vodafone was unable to resolve. Vodafail attracted over 19,000 complaints, outlined Vodafone's situation and led to a billion-dollar mobile network upgrade. The website has been visited over 1 million times and the campaign was covered extensively in media.  Adam has taken what he has learned from that experience to  change the world again, this time through using technology to reinvent education with Openlearning.com,  including a new collaboration with Taylor's University's maverick dean of Engineering, in removing the boundaries of learning.

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Many nonprofits continue to use their brands primarily as a fundraising tool, but despite scarce resources,  a growing number of them are developing a broader, more strategic approach, managing their brands to create greater social impact and tighter internal unity. What works in branding for a non-profit? Vikram and Thanen from the branding consultancy, Storytellers.com.my tell us about their work with non-profit, SOLS 24/7.

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Part 2 of our series on Social Media deals with the question - What’s the true value of a follower? Quality over quantity and fishing where the fish are, are two themes to expect from this episode.

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While there are tax breaks and incentives intended for SMEs, the criteria for eligibility is not always consistent with the definition of an SME. The second edition of the book 100 Ways to Save Tax in Malaysia for SMEs has been released, taking into account the 2014 budget. Richard Thornton, author and chartered tax advisor decodes the situation for us; and highlights some action points for businesses in preparation for the GST.

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Employee engagement is center stage in HR and The World of Work right now for good reason. Engaged employees are better producers, they’re more committed to the organisation, and they are in it for the relative long haul. However, pressure is now coming from employees, demanding a commitment to creating an engaged workforce.

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There's been an unprecedented convergence of scientists dedicated to the study of a world so small, we can't see it -- even with a light microscope. That world is the field of nanotechnology, the realm of atoms and nanostructures, with manufacturing possibilities ranging from the ability to reproduce diamonds, and food, to the world being devoured by self-replicating nanorobots.Nanotechnology has been in Malaysia for more than a decade, but what is the potential and who is taking advantage of it?

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Where is Malaysia in the lively technology start-up scene? Are technology investors really shying away from Malaysia? What will it take for Malaysia to be attractive to technology investors? Questions answered with findings from the Echelon 2014 Malaysian Satellite event.

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The great crisis and the management of the communications aspect is one of the key focus areas of this year's PR Summit 2014, organised by the PRCA for April 29th. Indira Nair, the individual behind the implementation of Malaysia Airlines' dark site in response to the MH370 crisis, and Zeffri Yusoff of Google, who will be speaking at the summit, highlight key issues on the topic.

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Brian Cracknell, Director, Languageworks and advocate of PRiSM (Projects integrating Sustainable Methods) shared the 5'P's and 3 'E's of the green movement last year. This year, he gives us an update on the level that sustainability methods are being adopted, including how the UN’s 2015 Post-Engagement Architecture will impact.

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