Resource Centre

Marcus Chhan, editor of Advertising and Marketing Magazine explains what Sports Marketing is all about and how Malaysia has benefited financially from sponsoring sports. He also addresses the risks and and whether sports marketing is just relevant to organisations with deep pockets.

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Shawn Sher from Lyons Shers Inc talks about what constitutes as fraud and how it is different from misconduct. He also gives examples of fraudulent cases and the possible HR process to consider for if an employee is found to be doing something fraudulent.

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Ian Mckee, CEO of Vocanic talks about how businesses can leverage on great word of mouth marketing and create the groundswell effect. He gives examples of different forms of word of mouth marketing, the industries that would . benefit most from employing such marketing efforts and how it complements social media networking.

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Madzlan Hussain of ZICO runs through various case studies and success stories of businesses and programmes that have been undertaken via Islamic financing arrangements to help individual entrepreneurs and SMI to uplift their development.

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Shahril Goh Fadhil, CEO of Lean Applied discusses how to identify value added and non value-added activities within a delivery process. He also talks about who should be involved in creating a delivery process and some common mistakes that organisations make.

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A catch-up with Jim Rogers on what he has been up to recently, his latest thoughts on China's place in the 21st century and on his earlier prediction that India will break into several countries.  He also gives his views on the Euro, Korea as a business hub, why he believes NGOs are a scam and the next investment opportunities.

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Shawn Sher from Lyons Shers Inc talks about the various actions that requires discipline and the disciplinary steps available before considering dismissing an employee. He also addresses the recommended suspension period and how to deal with good performers with bad attitude. 

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Joel Neoh, Youth Entrepreneur and Executive Director of Youth Asia gives the rundown on the Youth 10 Festival, the activities and various discussion tracks that will take place during the 3-day event and what the event hopes to achieve and reveal about youth marketing.

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Madzlan Hussain, partner of Islamic Banking and Finance Practice of Zaid Ibrahim and Co, talks about the tools and services in Ismalic banking specifically tailored for female customers. He explains how and why these services and packages are different from the conventional financiang schemes and how they can help women start a business. 

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