Resource Centre

Resource Centre

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Resource Centre episodes

  • Sexual harassment, how to deal with it

    Shawn Sher from Lyons Shers talks about what constitutes as sexual harassment and the policies which companies can put in place to prevent and deal with sexual harassment. 

    See omnystudio.com/listener for privacy information.

    18 min
  • Enhancing your marketing strategy with Web 2.0

    Soon Koi Voon, CEO of Tradenex.com and Nantha Kumar, managing director of Earth, Wind & Fire advertising talk about how SMEs and SMIs can exploit the potential of Web 2.0 as an affordable and cost effective method to reach out to consumers and for brand communication. 

    See omnystudio.com/listener for privacy information.

    21 min
  • The Dos and Don’ts of dealing with the media

    M. Krishnamoorthy, former journalist gives tips on handling media requests and establishing media relationships. He gives his thoughts on how to work with the media for “scoops” and whether it is a good idea to ask the media for questions prior to an interview. 

    See omnystudio.com/listener for privacy information.

    17 min
  • Selfish altruism and its impact on consumerism

    Alan Fairnington, author of the book' The Age of Selfish Altruism: Why New Values are Killing Consumerism' explains what exactly he means by self altruism. Fairnington also talks about how consumer buying habits are changing in the 21st century, where people are more mindful about the social and environment implications of the products. 

    See omnystudio.com/listener for privacy information.

    16 min
  • Ensuring that you have got the real McCoy

    Shawn Sher from Lyons Shers talks about what employers can do to prevent job candidates from lying in the application and what can be done when it is discovered that a new employee has misrepresented themselves.

    See omnystudio.com/listener for privacy information.

    12 min
  • Management priorities in 2010

    Saravanan Karumanan from Right Management shares its latest survey on what senior managers are focusing on in 2010. Cost control, management of risk and productivity, top line revenue growth and integrating talent management with business strategies are at the top of list for business leaders in Asia Pacific. According to the survey, Malaysian organisations are focused on adopting better or more effective technologies to improve and increase productivity this year. 

    See omnystudio.com/listener for privacy information.

    16 min
  • Can you recession proof your brand?

    Michael Rose, CEO of MRA Communications shares some essential tips on how to recession proof your brand. Michael talks about readjusting marketing spend to stay close to key stakeholders like employees and big spending customers first, followed by identifying and staying focused on key branding programmes. 

    See omnystudio.com/listener for privacy information.

    13 min
  • Business women in the 21st century

    Author, business advisor, and digital media personality, Whitney Keyes talks about her simple strategies for women to succeed in business. She also explains how women can integrate all their societal roles i.e homemaker, wife and mother, with business. Whitney also gives her opinion on how social entrepreneurship help in a developing countries like Malaysia to nation building. 

    See omnystudio.com/listener for privacy information.

    15 min
  • Employee loyalty during a recession

    Jeannie Khoo, National Marketing Director Kelly Services Malaysia provides insights into whether employee loyalty during a recession is myth or reality based on findings of the company's recent Kelly Global Workforce Index survey. The survey provided a closer look at the factors that would influence employees to remain with their employer during a recession.

     

    See omnystudio.com/listener for privacy information.

    14 min

About Resource Centre

From the publisher's feed

Where industry experts, business owners and hands-on entrepreneurs compare useful notes on conceptualizing, creating, managing, and growing their businesses. Featuring interviews that equip the…

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