Arlida Ariff, President and CEO of Iskandar Investment Berhad talks about the role of Muslim women in the business world. She gives details on the World Islamic Economic Forum Businesswoman Network and highlights the possibilities and opportunities for Muslim women who are contemplating going into business. She also shares her own personal journey to success. 

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Benson Wong, author of MBA Edge provides details on his white paper competition for MBA students on "Issues and Challenges in Managing Financial Objectives in light of Green Issues in an organisation" and explains how one of the world's largest manufacturer of stationary and art supplies Faber Castell is involved. 

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Shawn Sher from Lyons Shers Inc talks about the rights of a company to transfer an employee and what happens when a job transfer involves a reduction in salary and benefits package.

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Madzlan Hussain, partner of Islamic Banking and Finance Practice of Zaid Ibrahim and Co, talks about how SMEs can access Islamic financing and the limitations of this form of financing. 

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Marcus Chhan of Advertising and Marketing magazine gives the inside scoop on the effectiveness of custom publishing, on and offline, in creating brand presence. He also talks about how custom publishing is not for hard selling products and services, but rather as a way to connect with your customers on their needs and lifestyle.

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Phillip Rao from Ernst and Young gives insights into the firm’s  Entrepreneur of the Year Awards for 2010, what the judges are looking for this year and why a special woman’s category was introduced this year.

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Shawn Sher from Lyons Shers talks about the difference between retrenchment and redundancy. He explains whether a company can retrench if it is profitable and what are some of the genuine reasons a employers can use to prove that the job function is no longer required.

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Jeffrey J. Fox, author of “How to be a Fierce Competitor” talks about seeking opportunities as a way to compete. He also goes on to explain why profitable customers should be a company’s most important asset, and why marketing, which includes sales, and innovation should be the two sustaining factors of any business. 

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Madzlan Hussain, partner of Islamic Banking and Finance Practice of Zaid Ibrahim and Co, explains the different categories of Islamic Financing structures for SMEs and the advantages of each of the structures. He also talks about the Islamic financing incentives for SMEs.

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Patrick Grove, CEO of Catcha Media Group shares his opinion on where the print media is headed as advertising dollars slowly shift online. Grove talks about the strategies that should be deployed when considering an online advertising campaign and highlights the keys to the survival of print publishing. 

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