Resource Centre

By BFM MediaBusiness Entrepreneurship Careers Management

Resource Centre episodes

February 10, 2010 Setting Up a Social Enterprise Plan, Angela Yap from Akaasa Training
Angela Yap from Akaasa Training talks about the elements involved in setting up a Social Enterprise, e.g. "as is" and "to be" elements, market mapping, funding with initial capital or social venture capitals, and future milestones for a constant review.
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18 min
February 09, 2010 Why Brand Positioning? - Ramli Idris and Azmi Hj Omar, RA Training and Management
Ramli Idris & Azmi Hj Omar of RA Training and Management talk about Brand Positioning as a tool in marketing that needs to be deployed in order to stand out and differentiate oneself from other products and services.
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14 min
February 05, 2010 Expanding Your Growth Opportunity With Your Employer - Melissa Norman, Kelly Services
In this chapter Melissa Norman from Kelly Services shares her knowledge on another issue of HR: Expanding one's growth opportunities with a current employer.
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14 min
February 04, 2010 VSS and Retrenchment - Shawn Sher, Lyons Sher
Voluntary Separation Schemes (VSS) and retrenchment strategies applied in businesses are today's topics in the "Industrial Relations Series" by Shawn Sher, Lyons Sher.
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21 min
February 03, 2010 Khaya Cookie Company as a Case Study - Angela Yap, Akaasa Training
In this chapter of The Social Enterprise Series Angela Yap, Akaasa Training, analyzes one example of a Social Enterprise: The Khaya Cookie Company founded by Alicia Polak.
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21 min
January 28, 2010 Market Share and Brand Leadership - Prem Shamsadani
Dr. Prem Shamdasani of the National University of Singapore presents his views on Market Share and Brand Leadership in Promoting Sustainable Business Growth.
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24 min
January 27, 2010 Misconduct in the Workplace - Shawn Sher, Lyons Sher
Shawn Sher from Lyons Sher continues his Industrial Relations Series and advices on the different categories on misconduct and how to handle them when managing investigations.
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24 min
January 27, 2010 Social Enterprise Series: Putting the Vision to Work, Angela Yap, Akaasa Training
Angela shares the practicalities in putting together a social enterprise
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19 min
January 26, 2010 Ways of Working with a Team, Saravan Karumanan and Tan Shu Tze, Right Management
SK talks about sustained growth by buying in the support of an entire team, rather than just a few key individuals
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16 min
January 22, 2010 Marketing with Youth Series:Maximising Participation in Contests and Promotions, Khailee Ng, Youth Asia
Getting people to participate in contests goes further than just providing a fancy prize. Khailee shares his tips in creating an engaging contest/promos for the youths.
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15 min

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Where industry experts, business owners and hands-on entrepreneurs compare useful notes on conceptualizing, creating, managing, and growing their businesses. Featuring interviews that equip the…