Resource Centre

On this episode of Digital Marketing Updates, we discuss some of the new business tools Facebook has launched to help small businesses manage their social media, particularly one that “takes the guesswork out of creating effective ads”.

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If you haven’t heard of emotive branding, you’re not alone. Emotive branding is a relatively new technique that is not only changing company culture in leading organisations around the world, but impacting the way people experience brands throughout the entire customer journey. We speak to emotive branding specialists, BR-ND about connecting emotions to a brand, and using emotive branding to create and promote positive behavior.

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Despite often being viewed as a foe, the Inland Revenue Board firmly believes it is a friend to businesses at large. We speak to our friends at LHDN to find out exactly what they’re doing to assist and guide young entrepreneurs during tax season, and discuss the not so apparent benefits to businesses filing their tax returns.

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Raya is undoubtedly one of the biggest opportunities on the Malaysian retail calendar for merchants to maximise sales growth. It’s also one of the busiest times of the year for malls, as they compete to create elaborate themed campaigns to drive traffic and help their patrons usher in the festive spirit of raya. We speak to Sunway Malls for a behind-the-scenes look at what goes into designing a holistic raya shopping experience, that has their patrons coming back year after year.

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On this episode of Digital Marketing Updates, Ryan gives us the 411 on Facebook Dating, and Daryll tells us why we should be paying attention to an “underdog” in the e-wallet race.

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On this episode of Digital Marketing Updates, we discuss how Instagram’s latest move to hide likes may not be a bad thing, and why Youtube is axing its paid YouTube premium service, making them free to stream with ads instead.

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Malaysia has been recognised as a key growth market for cobots (collaborative robots) in line with the country’s increased focus on automation and robotics, as outlined in our National Policy on Industry 4.0. We speak to the market leader in cobots, Universal Robots on how Malaysia will benefit from greater adoption of these robots, and the role they have to play in achieving Malaysia's Industry 4.0 aspirations.

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A year has elapsed since the Pakatan Harapan government came into power. And while the “Alliance of Hope” initially filled many with great optimism for change, and businesses in Malaysia with renewed belief in the system, has this optimism and belief stood the test of time? The report card on Pakatan Harapan’s first year in power is out.

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In this World Press Freedom Day 2019 Special, we speak to career journalist and communications coach Glenn van Zutphen about news today; how fake news, disinformation, echo chambers and biases have affected our trust and consumption patterns, as well as the evolving role of the journalist, and what’s in store for the future.

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On this episode of Digital Marketing Updates, we discuss how Gmail is making life simpler for all its users whilst opening new opportunities for email marketers, as well as how LinkedIn is helping you find new high-converting audiences on their network.

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