Resource Centre

On this episode of Digital Marketing Updates, we discuss how WeChat Pay is forging forward in the race to be the best e-wallet in Malaysia by introducing new services that will among other things, allow you to order and pay at mamaks and even buy petrol using AI. We also cover how Instagram is taking their ‘Shopping Tags’ to a new level.

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Southeast Asia has a new consumer mega market segment, and they are far more nuanced than the lavish spenders and high-net-worth individuals portrayed in the hit movie Crazy Rich Asians. We speak to Aparna Bharadwaj, Partner & Managing Director in BCG Singapore about the Mass Affluent segment, why retailers should be paying them attention and how important they are to virtually all consumer product companies, not just luxury brands.

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The fourth instalment of the Malaysian Appies kicks off next week, so we get some of the best marketing minds in the industry to talk us through what to expect at the festival, what makes a winning marketing campaign, and how to create marketing ideas that spark discussion.

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Spoiler alert! We take a sneak peak into what BFM Brandfest 2019 has to offer, including how malls are reinventing themselves, why shoppers are increasingly hunting for price promotions and how brands and businesses can add enough value to consumers’ lives, to remain relevant in their wallet.

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Companies in Asia Pacific are investing heavily in fresh HR technology, as new innovative tools – from analytics to algorithms – help organisations use data more efficiently, effectively, and at scale. How is this mobile-first world we live in affecting HR? Are we gradually removing the “Human” from Human Resources? We discuss driving HR in the digital world with Vikrant Khanna from Alight Solutions.

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On this episode of Digital Marketing Updates - Maybank joins the battle of e-wallets, and Ryan fill us in on what we love best - more rumours, this time relating to what Instagram may or may not do. We can’t say.

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On this episode of Digital Marketing Updates, we discuss how WeChat’s mini programs are helping the platform reach untapped markets and higher social sales, and how TikTok plans to generate more ad spend.

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Change in the media landscape is constant, and this extends to the PR industry, which is no longer viewed as just a subset of marketing. PR agencies now need to go beyond traditional tactics as there is no longer a “one-size-fits-all” approach to supporting business goals. What is the future of PR, and how do we up the speed and get ahead of the curve? We discuss.

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Everyone knows that if you fail to plan, you plan to fail. And that is why Project Management is integral to our lives. In conjunction with the Project Management Institute’s 50th anniversary, we discuss the role and impact of project management over the years - from sending man to the moon, to running a mom and pop store and planning a wedding.

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What makes for a successful family business? We discuss family dynamics, succession planning, digital readiness and what long term success looks like to this segment of the Malaysian economy.

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