Resource Centre

On this episode of Digital Marketing Updates, we discuss how Facebook, Instagram and even Netflix are focusing on Stories to increase audience engagement. Also, the mega messaging merger between Facebook Messenger, Instagram and WhatsApp.

See omnystudio.com/listener for privacy information.

On this episode of Digital Marketing Updates, we discuss social media’s new darling, TikTok and how Facebook is developing a new system to enable better management of its ad content.

See omnystudio.com/listener for privacy information.

What goes into making a shopping mall? One that is interactive, one that allows customers a personalised experience with brands, one that will stand the test of time?

See omnystudio.com/listener for privacy information.

According to the World Economic Forum, automation, artificial intelligence and robots are going to take away 5 million jobs by 2020. We speak to Feon Ang from LinkedIn Asia Pacific about this imminent threat, and what companies can do to overcome the jobs and skills challenges of tomorrow.

See omnystudio.com/listener for privacy information.

On this episode of Digital Marketing Updates, the guys from OpenMinds Resources fill us in on some top secret updates they’ve heard from the grapevine, including how Facebook is developing a cryptocurrency for money transfer via WhatsApp.

See omnystudio.com/listener for privacy information.

On this episode of Digital Marketing Updates, we discuss how platforms like YouTube and LinkedIn are now creating their own versions of Snapchat Stories, and how Facebook Live is becoming a home shopping network of its own.

See omnystudio.com/listener for privacy information.

Whatsapp, Line, Viber, WeChat… we use them everyday without realising just how powerful these messaging apps can be as a tool to market your business. One man who’s realised their true revenue potential is The App Whisperer, Eytan Oren. He talks to us about how he’s used these social media platforms to helps companies, non-profits and even stars like Katy Perry and One Direction maximise their marketing potential, and how you can do it too.

See omnystudio.com/listener for privacy information.

According to global research firm Gartner, Malaysian CIOs are more pressured compared to their global peers to deliver results. This is due to the challenges faced by Malaysian CIOs specifically - reduced IT budgets and a lack of talent. But are these the only reasons why our CIOs are drowning? Research Director at Gartner, Adrian Lee talks to us about the changing role of the CIO and what is expected of them in 2019.

See omnystudio.com/listener for privacy information.

"Start-Ups" get a lot of press, they're fun to work in and a lot of governments in the region have invested a lot of resources into creating start-up 'ecosystems' and environments and incentives conducive to starting up new companies. But start-ups don't really move markets… until they can effectively scale up. Why aren’t more start-ups scaling up? What are the key barriers impeding their growth? We discuss.

See omnystudio.com/listener for privacy information.

On the back of investigations into alleged misappropriation of funds at HRDF, we speak to the new chief at the helm, Elanjelian Venugopal about the independent Governance Oversight Committee report and its findings, plus what’s being done to address the lack of transparency at the fund, moving forward. 

See omnystudio.com/listener for privacy information.