Episode 46 How To Audit Your Digital Assets

 

A key requirement to managing your Digital Assets is to have a comprehensive list of all your assets, where they are located and who has access. Unlike your physical assets, it is not that easy to find your online account information. Without the proper authorization, it can take weeks to get a provider to give the legal owner access if that person did not set up the account.

A great inventory can take many forms. We put together this digital Asset Audit to help you get started.

https://restauranttopia.com/episode-46-how-to-audit-your-digital-assets/

 

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Everyone who has worked in the Restaurant industry knows the common goals.  Sometimes they seem very attainable and sometimes they feel like pipe dreams.

Sales Goals: Top line Revenue, Catering, Delivery, Events, etc.

Cost Goals: Food Cost, Labor Cost, Fixed Expenses

Profit Goals: Net Profit % and $

Menu Goals: Size, Quality, Pricing & Profitability

Many Others…

 

https://restauranttopia.com/?p=603

Episode 44 The Anatomy Of A Social Media Post with Bonus Interview of Dominic Lofreso️

 

• Exemplified EMPATHY
• The worlds are joined at the ticket machine on the expo station
• Training
• Mandated behavior
• Communal meals; daily activities
• Team building (Cheesy, I know)
• It’s a culture thing and the leaders are the examples
• The divide is fundamentally created or bridged at the top of any organization!

https://restauranttopia.com/episode-43-the-great-divide-foh-vs-boh/ Episode 43: The Great Divide: FOH vs. BOH

How to Show Your Customers Appreciation.

 

 

1. Loyalty program

  If you don’t have a loyalty program, Start a Loyalty Program NOW!!!!

 

1. Say “Thank You”

 

Pro Tip: Create a Thank You Video

Create a Thank You Video

 

A simple video from your phone will be perfect! This video doesn’t have to be high-tech to make If you have the knowledge and the time to edit in your store’s graphic, even better! Text or email the thank you video to new customers after they get take-out with just a simple thank you and let us know if there is anything we can do better.  This will set you apart from the competition and get those customers back in your restaurant.

 

 

1. Know your customers and remember them

 

1. Exclusive Announcements and Offers via text and E-mail

 

1. Recognize your customers on Social Media

 

1. Name a customer of the month

 

7.      Customer appreciation day

 

8.      Give Discounts and Freebies (unexpected)

 

9.      Everyone loves free swag.

 

10.  Make it personal!!!  Send follow-ups to new customers, loyalty sign-ups, catering orders, etc.  

 

https://restauranttopia.com/?p=580

Show Notes https://restauranttopia.com/episode-41-how-to-handle-customer-complaints/

 

How to Handle Customer Complaints

Being in the hospitality industry our hopes are that every day we delight guests and never have a complaint.  However, we cannot make everyone happy and we also will have times that our staff our even ourselves will not live up to the expectations of the customer 100% of the time.  This episode focuses on the top areas that restaurants see the most complaints and how to avoid and handle them. 

Episode 40: Restauranttopia BEST of 2020

We want to thank all of our listeners for their support in 2020. 

We had a great time doing the podcast last year and we put together a montage of some of our favorite clips. 

This year we have a ton of great episodes planned and even more interviews with industry professionals.

Dave Anthony and Brian will continue our mission to help local independent restaurants succeed through sharing ideas and connecting solutions to problems

Check out the show notes: https://restauranttopia.com/episode-40-restauranttopia-best-of-2020/

https://youtu.be/1f7U27h9nkE

Notes:  https://restauranttopia.com/episode-39-step-by-step-lists-on-lists/

 

Missing an appointment, overlooking a prep item or even forgetting about an important request off may seem like small things but can have a major impact on your people. 

 

While some things may not be at the top of your list, they could be #1 for someone you know and love. 

Guest: Mr. Chip Klose https://www.linkedin.com/in/chip-klose-56880424/

Chip Klose Creative http://www.chipklose.com/

Restaurant Strategy Podcast  http://www.chipklose.com/podcast

For me so much of this starts with shifting your mindset. Yes there are things we can do… tactics we can put into practice, but none of them will work very well without a strategy. So that’s why my podcast is called RESTAURANT STRATEGY… and in fact I very often say on the show: “marketing of the thing can’t make up for the thing.” Real marketing work begins at a foundational level. You can’t have a mediocre product and then tell people through marketing that it’s great. It might work for a little while, but eventually people will learn the truth. The best way to market a business is to create a product or service that is so remarkable that people can’t help but love it and talk about it. Certainly we can think of a hundred examples of this. 

 

Check out the show notes:

 

https://restauranttopia.com/?p=537 

 

Facebook: https://www.facebook.com/Restauranttopia/ 

LinkedIn: https://www.linkedin.com/company/restauranttopia

Instagram: https://www.instagram.com/restauranttopia/

Youtube: https://www.youtube.com/channel/UC9aRVuDUYsV370Rfh-QxDag 

For me so much of this starts with shifting your mindset. Yes there are things we can do… tactics we can put into practice, but none of them will work very well without a strategy. So that’s why my podcast is called RESTAURANT STRATEGY… and in fact I very often say on the show: “marketing of the thing can’t make up for the thing.” Real marketing work begins at a foundational level. You can’t have a mediocre product and then tell people through marketing that it’s great. It might work for a little while, but eventually people will learn the truth. The best way to market a business is to create a product or service that is so remarkable that people can’t help but love it and talk about it. Certainly we can think of a hundred examples of this. 

 

So to get started I think there are 10 things people can do right away. But we’re going to go through this list and you’re going to want to ignore the first 5. I’ve been doing this for a long time and I’ve seen it happen over and over… but the last 5 are worthless without the first 5. We have to start by shifting your mindset. 

 

Mr. Chip Klose

Chip Klose Creative

http://www.chipklose.com/ 

Restaurant Strategy Podcast 

http://www.chipklose.com/podcast

Show Notes

https://restauranttopia.com/episode-37-10-steps-every-restaurant-owner-should-take-to-get-started-with-marketing-with-chip-klose-part-1/