In this episode, Brian and Dave dive into a topic that everyone has either participated in or received spam selling.

Email and LinkedIn especially are places where you can receive a lot of unsolicited selling. Although the selling philosophy of “Some will, some won't, so what” and “Sales is a numbers game” is 100% appreciated, there is a right way and wrong way to go about building a relationship and making a sale.

https://restauranttopia.com/episode-26-stop-spamming-me-big-mistakes-salespeople-make-when-prospecting/

Restaurants go downhill all too easily.  Sometimes they go out of style, sometimes environmental changes lead to turbulence, but most often it is the restaurant’s performance that leads to decline…and that decline leads to cost cutting, short staffing and even more decline…and it happens slowly and often times unnoticeably in the moment. Over time, it is very evident.  In combatting this, the search for continual improvement is imperative to maintaining success.   

Show Notes: https://restauranttopia.com/episode-25-never-stop-never-stopping-the-continual-improvement-cycle/

Facebook: https://www.facebook.com/Restauranttopia/ 

LinkedIn: https://www.linkedin.com/company/restauranttopia

Instagram: https://www.instagram.com/restauranttopia/

Traditional marketing works great for restaurants. Regardless of your restaurant concept, traditional marketing can be just as effective as digital advertising. Check out the show notes for  traditional marketing ideas that can deliver solid results:

https://restauranttopia.com/episode-24-traditional-marketing/ 

Facebook: https://www.facebook.com/Restauranttopia/ 

LinkedIn: https://www.linkedin.com/company/restauranttopia

Twitter: 

Instagram: https://www.instagram.com/restauranttopia/

Youtube: https://www.youtube.com/channel/UC9aRVuDUYsV370Rfh-QxDag 

Selecting a distributor for your restaurant is not something that should be taken lightly.  It is a major decision that will encompass, depending on your concept type, 28-40% of your weekly expenses.  It is a partnership and relationship that can make your life easy or create unnecessary frustration.  Below we have a few points and references to help you make the right decision.

Check out the show notes:

https://restauranttopia.com/episode-23-selecting-a-distributor/

This is a special treat from our host Dave Ross. Five of David’s drive time post. This will be the first of a two-part collection. Check it out and you will hear David’s take on:  

• Circle of five
• Customer service at Starbucks
• Leadership & Performance
• Linkedin Spam Rant
• Feeding Brain 

Learn more about David Ross on his LinkedIn page: https://www.linkedin.com/in/david-ross-b6b39175/

https://restauranttopia.com/episode-22-drive-time-with-david-ross/

Whether you’re a trendy full-service restaurant or a new fast casual concept, LinkedIn marketing for restaurants is an effective way to get new customers and keep current customers coming back. It’s more than just setting up a personal and business profile. However, it does not have to be complicated when you know the best way to use LinkedIn to market your restaurant.

Here’s what you need to know.

https://restauranttopia.com/episode-21-how-to-use-linkedin-to-market-your-restaurant/

https://restauranttopia.com/guidance-and-checklist-for-restaurants-responding-to-employees-with-covid-19/

Put them in a position for 100% success

• If they have a mastered skill that they love to do, find out how you can most effectively showcase it!
  • They will be happier in their work
  • They will succeed easily
  • They will do the best by your brand standard
  • THEY ARE HAPPY
  • Everyone wins
  • …or do they?

Menu engineering sounds complicated, as do most things engineering, but it really comes down to just a couple things – adjusting your menu’s content based on profitability and popularity and understanding the basic rules of where to place items on your menu to ensure they are seen. In this episode, we will tell you how to get there, and stay there…with ease. https://restauranttopia.com/menu-engineering/ 

Utilizing available technologies and resources to perform otherwise complicated and time-consuming tasks allows operators both a huge time savings and the energy to get back to their roots of hospitality…the personal touch a computer simply cannot offer. 

We have added links to help guide you through the exploratory process, most of which are simply examples of what is available.  Choosing the best fit is dependent on your business and your priorities!

https://restauranttopia.com/big-infrastructure-small-biz-huge-advantage/