Feel like you're shouting into the void with your marketing? You're not alone—and it's not your fault.

Social media wants you reactive, emotional, and constantly second-guessing yourself. Meanwhile, big retailers operate from detailed seasonal plans made months in advance.

I’m Catherine Erdly, and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality.

In this episode, I'm revealing:

✓ Why sporadic marketing makes sales feel random

✓ How algorithms keep you stuck in chaos

✓ What big retailers do differently (without massive teams)

✓ The marketing structure that actually works for small businesses

Stop waking up wondering "what should I post today?" and start building a plan you can trust.

Links

Get your free Calmer and Consistent Sales Planner: resilientretailclub.com/sales

Join the Retail Sales Game Plan waitlist (reopening Feb): resilientretailclub.com/retailsales

Resilient Retail Club: https://www.resilientretailclub.com

Listen on your favourite podcast app: https://www.resilientretailclub.com/podcast

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DM your takeaways or questions to @resilientretailclub on Instagram.

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Mentioned in this episode:

Retail Sales Game Plan - doors now open!

https://www.resilientretailclub.com/retailsales/