In this episode of The Aperiam Podcast, Corey Ferengul and Joe Zawadzki are joined by Ana Milicevic—ad tech pioneer, board member at ID5, and co-founder of Sparrow Advisers—for a deep dive into the intersection of telco, identity, and innovation.

The trio unpacks:

• How Bell Canada is building a future-facing retail media stack
• Why Canada is the ideal test market for global media innovation
• The evolution of retail media networks beyond traditional retail
• Lessons from past failures in telco-ad tech marriages, and what’s different now
• What it takes to build resilient, anti-fragile companies in uncertain times
• Why AI investment is mission-critical—especially during downturns

From shoppable TV and CTV sequencing to data strategy and go-to-market design, this episode is a masterclass in how legacy companies can embrace agility, leverage data, and reimagine their role in the media ecosystem.