Retail War Games

Retail War Games

By Jeremy BrockbankBusinessManagement
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Retail War Games episodes

  • Local Markets to Worldwide Style McKenzie Bauer, Co-Founder of Thread Wallets
    McKenzie Bauer, co-founder of Thread Wallets, shares the innovative beginnings of their minimalist wallet brand. She recounts how her husband, frustrated by bulky bifold wallets, crafted a simple elastic alternative and sold initial prototypes at local farmers markets. They expanded by leveraging the power of early social media and Kickstarter campaigns to build a loyal customer base. The conversation explores their strategies for adapting to market trends, balancing retail and direct-to-consumer sales, and maintaining ethical production standards. McKenzie emphasizes the importance of building strong email and SMS marketing lists as a foundation for sustainable growth.'
    44 min
  • Rebel Responsibly with Spylt | Josh Mendenhall co-founder and president of Spylt

    Josh Mendenhall, co-founder and president of Spylt, shares the story behind the creation of his caffeinated chocolate milk product. Josh talks about the initial struggles of getting noticed and how a connection with the CEO of Dairy West led to participating in an accelerator program. He also discusses the challenges of product formulation, winning a significant competition, and eventually partnering with Built Brands to expand the business. Josh emphasizes the importance of branding and his unique approach to marketing Spylt, ensuring it stands out in the competitive beverage market.

    32 min
  • Get Comfy with RC Willey: Scott Hymas, CEO of RC WIlley
    In this episode, Scott Hymas, CEO of RC Willey, shares insights on the company's growth and its acquisition by Berkshire Hathaway in 1995. He recounts how Warren Buffett's interest in RC Willey was sparked by mutual connections and solid financials, leading to a unique and lasting partnership. Scott discusses the company's expansion beyond Utah, adapting to market changes, and maintaining strong relationships with customers, associates, and vendors. Reflecting on the impact of COVID-19, he highlights how the pandemic unexpectedly boosted sales as people invested in their homes.
    45 min
  • Real Estate and Paranormal Exploration | Brand Fugal, Chairman of Colliers International

    In this podcast episode, Brandon Fugal, chairman of Colliers International, recounts the pivotal moments that shaped his career. Growing up in a struggling family construction business, he developed a strong work ethic early on, working in construction as a teenager. His passion for business and strategic use of information led him to excel in commercial real estate, eventually making him a top agent globally. Brandon also discusses his involvement with Skinwalker Ranch, emphasizing his commitment to uncovering the mysteries of the paranormal hotspot through rigorous scientific investigation.

    1 hr
  • Inside Pinners: With Roxanne Bennett Co-founder of Pinners Conference
    On this episode, Roxanne Bennett, Co-founder of Pinners Conference shares the journey of building a consumer-focused event in the retail space. From identifying market gaps to navigating the challenges of traditional business models, discover how Pinners Conference became a place for brands and consumers alike. Hear firsthand insights into the evolving landscape of retail marketing and the power of face-to-face interactions in driving business success.
    56 min
  • From Humble Beginnings to the NFL: Harvey Langi's Journey

    In this podcast episode, NFL player Harvey Langi shares his journey from a large family with humble beginnings to his career in professional football. Growing up as one of ten children, Langi emphasizes the importance his parents placed on education and hard work. He discusses the challenges and triumphs of his football career, including the pressures of the NFL Combine, the transition from college to professional football, and the cultural differences between teams like the Patriots and the Jets. Additionally, Langi explains how he chooses which brands to represent, focusing on those with a vision and loyalty that align with his personal values and commitment to giving back, such as supporting foster care initiatives.

    45 min
  • Bucked Up Market Trends: Ryan Gardner CEO of Bucked Up
    In this episode, Ryan Gardner, CEO of Bucked Up shares the company's journey from launching an affiliate network called Big Payout to developing a full line of supplements and energy drinks. Ryan discusses the strategic moves that propelled Bucked Up to success, including acquiring key domain names, creating a strong ambassador program, and navigating retail challenges. He also recounts pivotal moments like the unexpected surge in deer antler spray sales due to media coverage and the decision to recall and improve their energy drink product. The episode highlights his analytical approach, the importance of brand awareness, and future plans involving high-profile partnerships to boost Bucked Up's market presence.
    54 min
  • Simple Ingredients turn into Life-Changing Products: Jeff Call with Just Ingredients

    In this episode, Jeff Call, co-founder of Just Ingredients, shares the inspirational journey of his wife, Karalynne, in building the Just Ingredients brand from scratch. The podcast highlights how Karalynne's dedication to educating people about healthier lifestyle choices sparked a massive following on social media, eventually leading to the creation of their product line. Jeff describes the emotional impact of their work, recounting stories of individuals whose lives have dramatically improved due to the small changes advocated by Just Ingredients. The discussion also touches on the challenges they faced, such as navigating social media restrictions and scaling their business, emphasizing their commitment to their mission of promoting health and well-being.

    51 min
  • Fulfilling Brand Visions: Kelly Sobotka from Vox Fulfillment
    In this episode, Kelly Sobotka, CRO of Vox Fulfillment, shares insights on the evolution and challenges of fulfillment services, given his previous experience at Integracore from its early days with floppy disk duplication to managing complex e-commerce logistics. Kelly discusses the origins of Vox, the intricacies of warehouse management, and the importance of adaptability in handling clients' fluctuating demands. Tune in to learn about the strategies that have driven Vox's success and can help drive your success as a brand owner in the retail space.
    45 min
  • Healthy Treats, Sweet Success: The Tru Fru Story with Taz Murray
    In this episode, Taz Murray, co-founder of Tru Fru, shares the journey of creating a healthier indulgent treat in an industry where health isn't typically prioritized. He discusses the challenges and successes of launching Tru Fru with his business partners Brandon O'Brien and Brian Neville, emphasizing their commitment to maintaining both health and indulgence in their products. Taz recounts their experiences with innovative packaging, retail strategies, and the crucial decision to use co-packers for production. He also explains their marketing approach, particularly how they overcame initial forecasting challenges and managed relationships with major retailers like Costco and Target.
    1 hr 2 min

About Retail War Games

From the publisher's feed

Retail War Games, hosted by Jeremy Brockbank, explores essential strategies and insights from the retail industry. The podcast features discussions with leading CEOs and influencers, offering practical advice and experiences for retail brands, buyers, and entrepreneurs. It's a resource for anyone looking to understand and succeed in the business of retail.