Retail War Games

Retail War Games

By Jeremy BrockbankBusinessManagement
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Retail War Games episodes

  • Summiting Success: Jamie Parker's Trail from Nike to SMMT Outdoor

    In this episode, we chat with Jamie Parker, the CEO of SMMT Outdoor, who has a rich history in the sports and retail industries, including roles at Nike and Jaybird. Jamie shares insights from his time at Nike, discussing the dynamic and rotational nature of the company that fostered his growth mindset and diverse experience, from finance to product management. He also recounts his journey running Nike's Manchester United business, where he learned valuable lessons in high-traffic retail environments. Jamie discusses the founding of SMMT Outdoor, highlighting his passion for innovation in crowded markets and the brand's mission to enhance the outdoor lifestyle through thoughtful product design.

    55 min
  • Turning Creativity into Currency: Devin Graham's YouTube Journey
    In this episode, YouTube filmmaker Devin Graham shares his journey from aspiring Hollywood director to becoming a pioneer in YouTube marketing. He recounts the early days of creating viral videos for Orabrush with his roommates, and leveraging YouTube and Facebook ads to achieve massive success. Devin discusses how his first viral video on YouTube led to commercial opportunities with major brands, and how his innovative approach to content creation and marketing continues to shape his career. He emphasizes the importance of passion, the power of social media, and the value of working for free to gain experience and open doors to bigger opportunities.
    45 min
  • From Retail to Trail with Melanie Cox, CEO of Backcountry.com

    In this episode, Melanie Cox, CEO of backcountry.com, shares her impressive career journey from starting in retail at a luxury department store in Houston to leading major brands across diverse industries. She discusses the challenges and strategies involved in managing inventory during the COVID-19 pandemic and highlights the importance of passion and expertise in merchandising. Melanie also emphasizes the value of strong partnerships and open communication in navigating business complexities and fostering innovation in the outdoor retail space.

    47 min
  • "Can't Scratch This" - with Robert Pedersen founder of ZAGG
    In today's episode, Robert Pedersen, shares his story of how he founded ZAGG. He discusses how ZAGG got its name and how they got into retail stores like Best Buy. He also recounts a pivotal moment at Macworld when Steve Jobs introduced the iPhone, and how ZAGG's InvisibleShield screen protectors were perfectly timed for the new touchscreen technology. Despite initial skepticism from retailers, ZAGG's focus on quality and innovation led to their products becoming number one in screen protectors.
    51 min
  • From Kitchen Creations to Nationwide Distribution: The Sweet Journey of JOJO's Chocolates

    Join us for the remarkable journey of Sterling Jones, CEO of JOJO's Chocolates, from his humble beginnings in his mom's kitchen to achieving nationwide distribution in major retailers. Sterling shares the pivotal moments, challenges, and triumphs that shaped JOJO's into the brand it is today. He offers insights into entrepreneurship, building partnerships, and navigating the competitive world of chocolate manufacturing. Discover how JOJO's Chocolates is not only satisfying sweet cravings but also revolutionizing the snacking industry with its guilt-free, better-for-you treats.

    42 min
  • From Cage Fights to Monster Trucks: The Journey of Rockwell Watches with Johnny Riche

    In this episode featuring Johnny Riche, co-founder of Rockwell Watches, Johnny discusses his experiences in combat sports and how they shaped his career trajectory. Johnny shares anecdotes about his first fights, both in school and in the ring, highlighting the importance of dedication and passion in pursuing one's goals. Additionally, Johnny reflects on his journey in building Rockwell Watches into a successful brand. He emphasizes the significance of relationships and networking in business, recounting his experiences in sourcing products and manufacturing watches and sunglasses. The episode concludes with insights into Rockwell's marketing strategies, including their pivot to hosting monster truck events and partnering with organizations like Live Nation to promote their brand.

    44 min
  • Welcome to Retail War Games - hosted by Jeremy Brockbank CEO of Volcanic Retail

    Retail WarGames," co-hosted by Jeremy Brockbank, dives into the dynamics of the retail industry from Silicon Slopes, beginning with the Rocky Mountain region. The podcast examines what drives success in retail by exploring the strategies of prominent retail brands and category managers, alongside insights from CEOs, influencers, and professional athletes linked to the retail sector. It aims to provide listeners with valuable experiences and recommendations from key industry figures.

    1 min

About Retail War Games

From the publisher's feed

Retail War Games, hosted by Jeremy Brockbank, explores essential strategies and insights from the retail industry. The podcast features discussions with leading CEOs and influencers, offering practical advice and experiences for retail brands, buyers, and entrepreneurs. It's a resource for anyone looking to understand and succeed in the business of retail.