Martin is the co-founder of Jammy Digital, a web consulting agency in the UK.

Martin, along with his wife Lyndsay, also teach Content Marketing using their membership community, in-person workshops and speaking on stages throughout the UK.

They’re also writing a book about how to use content to attract your ideal customers.

First agency – sold websites by convincing people they needed one. 

In 2016/17 – Martin and Lyndsay started to take Content Marketing seriously… they were prepared to put everything in their heads on their website. 

Book: Youtility – Jay Baer

The first problem Martin and Lyndsay had was getting more sales. This lead to topics around: 

• Costs 
• Timescales 
• Processes

To get eyes on this content, Martin and Lyndsay then also provides content around high volume search terms – like SEO and driving traffic. 

“Imagine you are creating a maze and only your ideal client can get to the finish.” – Martin Huntbach

Book: Marcus Sheridan – They Ask, You Answer

Martin and Lyndsay’s Book - Content Fortress:

• Out September 2020 
• Based around 8 pillars of content to fix your business
• 
  

Content Planning Toolkit – its really easy to create content if you have a strategy!

People’s biggest struggles when creating content: 

1. Time
2. Not knowing what to write
3. What am I getting back from it? 

Priced at $27 dollars – its a one off!!! 

https://www.peteeveritt.com/contentplanningtoolkit

https://jammydigital.com

https://www.facebook.com/JammyDigital/

Lee Jackson – Agency Transformation Live

Hosted on Acast. See acast.com/privacy for more information.

Starting with a blank sheet of paper... To begin with, don't worry about: 

1. WHAT it is that you will sell
2. HOW MUCH you'll charge for it
3. The AMOUNT you want to earn 

... These are all questions you will need to answer, but they're not the right place to start. 

Start by asking these questions: 

1. What can I do that will help other people? 
2. How will it help them – what will the gain or avoid? 
3. Will I be happy doing this every day for the rest of my life? 
4. Who are the people that need this problem solving the most? 
5. Where are they? How can I connect? 
6. How can I introduce myself to them, and ratify this idea? 

Then... 

• Start connecting with people, groups, teams online or in real life
• Start offering genuine help in or around the subject matter you want to consider
• WHEN THE TIME IS RIGHT – reach out with your idea (this may need to be to a group leader / admin first)
• Prove your worth before you earn the right to sell. 
• Produce an MVP
• It doesn't have to be polished, but it does need to work
• Offer the MVP at an entry price point.
• If people actually spend real money on it, you have the crux of an idea that may have legs
• If people don't: 
• Was it the right group of people? 
• Is it not a viable idea

Developing any business idea is an investment in YOU, in OTHERS, and in YOUR FUTURE. Don't expect returns overnight, but by taking action it puts you in the top 20% – the other 80% have an idea and do nothing with it. 

Don't be afraid of failure...

Join our Facebook Group!

Hosted on Acast. See acast.com/privacy for more information.

Looking to scale?

Working in partnerships – its an agreement… building a trusting network of relationships with people in the same sector but with a different skillset. 

Building a network of rusting relationships: 

• Contacts from previous agencies
• Harvesting the relationships of people you know that already have proven their trust
• Don’t be shy to ask

We’re all human, and have the opportunity to build a network that will help all people involved. 

rjhdigital.com

Find Robbie on LinkedIn

Join our Facebook Group!

Hosted on Acast. See acast.com/privacy for more information.

Following on from a previous podcast about what I learned from launching SEOHive (ep 99), Kyle asked me to share a little more about how I balance the stresses and strains (and even just to workload) of running two businesses in my schedule. 

The process/system I have in place a few things I need to rely on: 

1. Awesome teams – people I can trust
2. SOPs 
3. A rhythm/flow to my day/week
4. Discipline to stick to it. 

The Process

I use a mixture of calendar blocking and a ClickUp board with a weekly plan to manage my time and tasks

• Calendar blocking syncs with Calendly so it makes life easier for me to control when appointments can be made.
• To begin with, the calendar blocking has time blocked out for SO…, SEOHive, Podcast, Management
• 3 days are 50 / 50 SO… in the morning and SEOHive in the afternoon
• The other 2 days are 25% SO…, SEOHive, Podcast, and Management

After MUCH trial and error, I found my best working hours are 9am to 5pm – it fits in with School and Family so well, and I’m not a pleasant person if I wake up at 5am every day (it’s great for you if you are, but it’s not for me!)

My ClickUp board has the following columns

• Priorities
• Monday
• Tuesday
• Wednesday 
• Thursday 
• Friday
• With Someone Else
• Complete

Every FRIDAY I plan out the week ahead. This means: 

1. I alter some of the generic “pre” blocks in my diary to actual events
2. I assign work tasks to every day for next week based on the priorities that are in the “Priorities” Column
3. I never fill every day so I can still handle things like email etc. 

A day in the life of Pete (this really isn’t that gripping!)

This is how a day stacks up: 

• Arrive at work -> put the coffee on (I’m a coffee lover – it’s my thing). 
• Check Banks / Financials for both companies. Action anything that needs doing. 
• Check Email: 
• Do / Delegate / Delete
• By 10am start my morning calendar blocks, working through the items in ClickUp). 
• 12:30 break for lunch
• 1:15pm – Check Emails 
• Do / Delegate / Delete
• By 1:45pm Start my Afternoon calendar blocks
• 4:30 – Check everything that needed to go today has been sent
• 4:45 – Check priorities/plan for tomorrow
• 5pm – finish
• Unless I have an SEOHive Team meeting, which then happens and I finish at 6… 

Boring it may be, but it works… 

Do you have a granular structure to your day? Jump in the group and tell me what it is!

Join our Facebook Group!

Hosted on Acast. See acast.com/privacy for more information.

None of us ever want to fire a client, but sometimes it’s the best thing to do for all of us. In this episode I look at why this is good for us and our client, how to spot the warning signs and how to actually go about terminating an agreement with a client once the decision has been made. 

Why is it a good thing to fire a client? 

Not all clients are a good fit for us, and likewise we’re not always a good fit for them. There can be loads of reasons for this: 

• Different expectations
• Different values
• Different work ethics

Benefits to you / your business: 

• Less stress
• Less compromise to your processes
• Gives more room to work with a clients that is a better fit

Benefits to your client: 

• Less stressful relationship
• Potential for a better product at the other end

Warning signs that a client isn’t a good fit for you

• Long periods where the project goes stagnant
• Delayed communications and / or payments
• A disregard for the “right” advice
• Not being a “partner” to the project
• Making demands on the project that are outside of scope, practice or generally outside of your remit as a supplier

How to fire a client

• Try to get in there first
• Do it in writing
• Outline why this is the right decision for both you and them
• Offer to refund costs if at all possible
• Offer an alternative solution if you have one
• Be proactive in the supply of files, assets, access rights etc

Overall – be professional.  

Hosted on Acast. See acast.com/privacy for more information.

Gotta say a massive THANK YOU to everyone who has listened, joined the Facebook group, engaged, sent DMs, generally been encouraging in the founding and development of the podcast… Without the interaction of other people and being able to you through being a community, there’s no way the podcast would have come anywhere near 100 episodes! 

How the podcast has changed my business: 

• Well, it’s given me a brand new business in SEOHive to begin with
• Referrals
• Authority
• A public stage
• A reference point
• A place for new clients to find and understand me and what I may be like to work with

Where’s the podcast going from here? 

• It’s sticking around 😉
• We’re going to keep focussing on 
• Marketing Professionals and Digital Agencies
• Developing Skills and Resources
• Building Businesses that are by people and for people
• Creating a safe place for community to happen

Join our Facebook Group!

Hosted on Acast. See acast.com/privacy for more information.

Its been 6 weeks since SEOHive was launched. What are the biggest things I’ve learned in that time? 

1. Launching a productised service isn’t HARD, IF you have someone who knows how the productisation process works.
2. Launching a productised services isn’t that EASY, you need to model all the eventualities 
3. There is less commitment to a productised service than you may think
4. You can’t communicate enough with your new clients
5. Having a set scope makes things so much easier, and having these laid out so the expectation is uniform is perfect for systematising your workflow (and giving you space to sleep at night!)

www.seohive.co

Previous Episodes:

Episode #089 – Introducing SEOHive

Join our Facebook Group!

Hosted on Acast. See acast.com/privacy for more information.

https://agencytransformation.live/

An AWESOME event – held by Lee Jackson from Agency Trailblazer

Two main reflections: 

• How the event worked virtually
• Themes from the content

1. How the event worked virtually

Lee really did set a new bar to virtual events with a stream of both live and recorded content with a live chat roll. 

Everything ran stably on the Event Engine Platform, and Lee mimicked a real event with tables, breakout rooms, meeting features and more! 

The schedule worked impeccably, everything was clear and just worked! Congrats Lee! 

2. Themes from the content

As in previous years, Lee had a great selection of guests talking around a variety of topics in the themes of the pillars of transformation. 

As with many events like this, there were certain themes that came up regularly. These included: 

• Wellbeing and mental health
• Streams of income
• Productising
• Pivoting / Scaling / Growth
• Delivery of value

Next years event is pencilled in for the 7th-8th May 2021 at Wickstead Park in the UK. Tickets will be available soon and I’ll let you know when they’re available in the Facebook Group! 

Hosted on Acast. See acast.com/privacy for more information.

Current sit rep – does this sound familiar to you? 

When Coronavirus hit the UK economy, this is what happened in our agency:

• All clients with existing projects in production committed to finishing them, BUT and future phases were put on hold
• All clients with projects agreed but not yet started, asked for the project to be put on hold – even if they’d paid their deposit.
• All clients with projects on quote, put all quotes on hold until “normal” returns (whatever that looks like).
• All clients on retainers continued working (2 reduced hours, but not substantially).

What we can learn from this is that when the pandemic hit, all businesses (in our agency anyway) followed a pattern… If they were already spending, they continued… If they weren’t they paused. 

The benefits of recurring revenue

Back in episode 55 we covered: 

• Why recurring revenue is important for your business.
• How we set up and manage recurring streams of income in our agency.
• How we sell recurring services at different levels.
• How to scale recurring services through outsourcing and partnerships.

BUT – you need to be intelligent about how you set it up. 

Key things to remember: 

1. The recurring revenue model works best by serving a reasonable number of clients at a reasonable price point
2. A recurring model needs to be accompanied by automated payments
3. A recurring revenue model (like ANY revenue model) works on MARGINS, not solely cash value

• The rule of thirds
• 1/3 - Operating Expenses
• 1/3 - Taxes
• 1/3 - Profit <- this is where you get paid!!!

1. Recurring services are easier to sell to existing customers
2. Finding outsourced services to help you delivery your services

SEOHive

Profit First – Michael Michalowicz

Hosted on Acast. See acast.com/privacy for more information.

Process engineer with a day job consulting in the oil and gas industry, but secretly a time-dragon catcher at night. I am using my project management and time mastery skills learnt in the engineering world to help online business people find the time they need to get their most important work done. I'm on a mission to help those who want to become time jedis to catch, tame and train time-dragons, and by doing so, empower them with the magic to command time, space and money.

Most of Brett’s career in chemical engineering has meant that he’s spent all of his professional life in major organisations doing the 9-5. He’s balanced this with a side hustle and further education. Managing time and massive scale projects became second nature to him. 

Working in large institutions is normally great for job security, but when economic downturns happen, it can lead you to be unemployed. Diversifying your portfolio of income streams becomes a very attractive option very quickly. 

Time management vs time mastery

George Leonard’s Book on Mastery – you never actually get to the destination. 

The art of time mastery is not about fixing it all quickly, but about not taking on too much at the same time. Work on one area, and once you’ve refined it, then move on to the next. 

The process of making things efficient is mastering the routines that you use to complete a task. 

The difference between projects and routines:

• Projects: occur once, and have a defined end, but they are all different
• Routines: are repeatable processes that happen again and again

The difficulty most people face is that they have far more projects than routines. 

What is a time dragon? 

• They eat up time in your day
• They create distractions
• They add tasks to your todo list 
• They create overwhelm
• The create interruptions 

Time dragons are a way of externalising time management, so that you can "blame” it. 

How do you catch a time dragon? 

You set a trap for it! 

Catching the overload (overwhelm) time dragon

Using a gate (or series of gates)

Use a number of lists, with criteria for for each gate to move items through the lists. 

• List number 1: the infinity list
• Gate: am I ever going to have time to do this? 
• List number 2: the maybe list (up to 150 items)
• Gate
• List number 3: the next up projects list (no more than 12 items)
• Gate – this is where you catch your time dragon!
• The Work Zone:
• Detailed Planning Area (1 or 2 projects)
• Action / Execution Area (no more than 5 projects)
• Holding Zone (no more than 2 or 3 projects)

The only way to get work off your list is to: 

1. Complete it
2. Move it back up the list
3. Remove it from the list all together (least efficient)

Trello Tutorial Available here: catchyourtimedragon.com/peteeveritt

Personal Website: brettdawson.com

Join our Facebook Group!

Hosted on Acast. See