Retargeting isn’t a tactic anymore—it’s a must-have.

In this PocketGamer.biz episode, Kentaro Sugiura (Lead UA Manager, Rovio) and Nick Blake (Head of Growth, Bigabid) join us to explore how leading game studios are leveling up their re-engagement strategies in 2025 and beyond.

From redefining the inactive window (spoiler: 14 days might be your sweet spot) to testing icon changes for organic lift, this episode covers practical, measurable ways to stop wasting ad spend and bring lapsed players back.

🎯 Learn how Rovio segments audiences for high-LTV recovery, how Bigabid enables retargeting on iOS again, and how both teams use creative refreshes, A/B testing, and incrementality measurement to drive results across the game lifecycle.

Kentaro Sugiura, Rovio:

https://www.linkedin.com/in/kentarosugiura/

Rovio: https://www.rovio.com 

Nick Blake, Bigabid:

https://www.linkedin.com/in/nickdblake/ 

Bigabid

https://www.bigabid.com 

#Retargeting #MobileGames #UserAcquisition #GameMarketing #Bigabid #Rovio #PocketGamer #Incrementality #CreativeTesting #GameGrowth #LTV #PerformanceMarketing