Social media advertising continues to grow, with spend increasingly concentrated among a handful of dominant media owners.

Now, as certain social media platforms face claims that their algorithms are intentionally designed to be addictive, fail to adequately protect children and allow high levels of ad scams, we are questioning the role brands should play in holding tech platforms to account.

In this edition of the podcast, Marketing Week reporter Grace Gollasch is joined by Jake Dubbins, co-chair of the Conscious Advertising Network and managing director at Media Bounty, and Alex Tait, founder of marketing and MMM consultancy Entropy and co-founder of Reform Political Advertising, to discuss accountability and transparency in digital advertising.

The episode explores recent court cases involving Meta and YouTube, examines claims social media platforms are designed to be addictive and unpacks who holds the power in making change. The conversation also covers the dissolution of GARM and outlines the key questions brands should be asking about their advertising supply chains and the content their ads appear alongside.

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