Insights Unlocked

Rethinking UX with the many “Many Wizards of Oz” approach with Sam Howard


Listen Later

Episode web page: https://bit.ly/3OQ2f80

-----------------------

Rate Insights Unlocked and write a review

If you appreciate Insights Unlocked, please give it a rating and a review.

Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

-----------------------

Show Notes

In this episode of Insights Unlocked, host Blair Fraser sits down with Dr. Sam Howard, Head of UX at Curio, to explore how AI is transforming the way people consume news. From Sam’s unique career journey—from academia to consulting to leading UX at a forward-thinking company—to Curio's mission of fixing fragmented and overwhelming news experiences, this conversation dives into the heart of user-centric design and AI innovation.

Discover how Curio balances cutting-edge AI with trusted sources to deliver meaningful solutions, the challenges of creating archetypes in a rapidly evolving tech landscape, and why robust discovery research is more critical than ever. If you’re a UX researcher, designer, or product leader navigating the intersection of user experience and AI, this episode is packed with actionable insights and forward-thinking strategies.

Key Themes & Highlights:

  • The Power of User-Centered Design:
  • Why embedding user insights at the start of product design leads to better outcomes.
  • Sam’s approach to understanding and addressing user frustrations with traditional news platforms.
  • AI in UX Research:
  • How Curio blends AI personalization with reliable sources to maintain trust.
  • The "Many Wizards of Oz" method: A groundbreaking approach to simulating AI experiences in user research.
  • Tackling Behavioral Archetypes:
  • Why Curio focuses on early adopters and behavioral archetypes instead of rigid personas.
  • Addressing news avoidance and user anxiety through design thinking.
  • Driving Impact in Organizations:
  • How to align qualitative user research with quantitative data to influence stakeholders.
  • Using video storytelling as a tool for fostering empathy and buy-in from business leaders.
  • Future of UX and AI:
  • The need to evolve UX methodologies for non-linear, AI-driven user journeys.
  • Balancing transparency and value when communicating AI’s role to end users.

  • ...more
    View all episodesView all episodes
    Download on the App Store

    Insights UnlockedBy UserTesting

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    32 ratings


    More shows like Insights Unlocked

    View all
    Planet Money by NPR

    Planet Money

    30,851 Listeners

    Freakonomics Radio by Freakonomics Radio + Stitcher

    Freakonomics Radio

    32,179 Listeners

    99% Invisible by Roman Mars

    99% Invisible

    26,182 Listeners

    UI Breakfast: UI/UX Design and Product Strategy by Jane Portman

    UI Breakfast: UI/UX Design and Product Strategy

    134 Listeners

    Hidden Brain by Hidden Brain, Shankar Vedantam

    Hidden Brain

    43,236 Listeners

    The Daily by The New York Times

    The Daily

    111,521 Listeners

    Up First from NPR by NPR

    Up First from NPR

    56,072 Listeners

    The Indicator from Planet Money by NPR

    The Indicator from Planet Money

    9,532 Listeners

    The Ryen Russillo Podcast by The Ringer

    The Ryen Russillo Podcast

    14,244 Listeners

    Awkward Silences by User Interviews

    Awkward Silences

    76 Listeners

    this is property by John Pidgeon

    this is property

    6 Listeners

    The World of UX with Darren Hood by CX of M Radio

    The World of UX with Darren Hood

    31 Listeners

    NN/g UX Podcast by Nielsen Norman Group

    NN/g UX Podcast

    104 Listeners

    Lenny's Podcast: Product | Growth | Career by Lenny Rachitsky

    Lenny's Podcast: Product | Growth | Career

    1,324 Listeners

    New Heights with Jason & Travis Kelce by Wondery

    New Heights with Jason & Travis Kelce

    17,040 Listeners